Small scale retailers continue to survive inspite of serious competition from large scale retailers because they

A.

buy from many manufacturers

B.

maintain personal relationship with customers

C.

stock only one line of goods in their stalls

D.

do not separate business money from personal money

Correct answer is B

Small scale retailers are also called fixed shop retailers. They have fixed shops of their own and hold small stocks located in market areas or residential places. 

They attend to customers personally and cater to their individual tastes and needs.,therby building a good customer-seller relationship