The set of variables a confectionery company uses to exec...
The set of variables a confectionery company uses to execute its marketing strategy is marketing
mix
plan
policy
tactics
Correct answer is A
Marketing mix is a collection of controllable factors that can be used to influence the bahaviour of customers or consumers. The elements are: price, place, promotion or product.
A policy where a manufacturer of a product contributes to a retailer's advertising cost of his p...
A factor to be considered irrespective of the choice of a mode of transporting goods is the____...
An activity or process undertaken by a company to acquire raw materials is______________- ...
The part represented by the letter Z is the ...
An institution that enhances the distribution and sales of goods is a__________ ...
A market with many buyers compared to suppliers is an example of________ ...
The exchange of goods and services in international marketing is_____________ ...
A feature of cash and carry wholesaler is that it___________ ...
An activity in marketing research process is_____ ...
The formation of a strategy to attain established marketing objectives is __________ ...