The set of variables a confectionery company uses to exec...
The set of variables a confectionery company uses to execute its marketing strategy is marketing
mix
plan
policy
tactics
Correct answer is A
Marketing mix is a collection of controllable factors that can be used to influence the bahaviour of customers or consumers. The elements are: price, place, promotion or product.
A market outlet where one single product line is sold is____________ ...
The yam sellers in Alesinloye trading area in Kano formed an organization. Which of the following...
Which of the following sales promotional tool is used to encourage wholesalers and retailers? ...
The last stage in the buying decision process is the ...
Which of the following distribution channels would be used to sell tractors and cranes? ...
A medium of advertising that has the advantage of mass audience is ...
In marketing research, data that is collected from the target market is_________ ...