Marketing Questions and Answers
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
The source of finance available to a young school leaver who wants to start a small retail outlet is
bank overdraft
equipment leasing
debenture shares
personal savings
Correct answer is D
No explanation has been provided for this answer.
The study of how individuals and organizations select and buy products to satisfy their needs is
consumerism
consumer behaviour
consumption management
group behaviour
Correct answer is B
No explanation has been provided for this answer.
The pricing method that consists of production cost and mark-up is
cost-plus
loss-leader
target pricing
imitational pricing
Correct answer is C
No explanation has been provided for this answer.
A toothbrush attached to a toothpaste is an example of
premium offer
price off
loyalty scheme
merchandising incentive
Correct answer is C
No explanation has been provided for this answer.
Which of the following terms is not an alternative name of middlemen?
channel members
marketing intermediaries
resellers
merchandisers
Correct answer is D
No explanation has been provided for this answer.