Vacancy For Brand Communication Executive at Greensprings School, 24th May, 2019
Greensprings School Lagos is an international co-educational services limited comprising of Preparatory, Elementary, Secondary and International Baccalaureate School. We seek to hire a Brand Communication Executive/Trainee who is creative and passionate about digital marketing.
We are recruiting to fill the position below:
Job Title: Brand Communication Executive (Content & PR)
Location: Lagos
Brief
- The Brand Communication Executive will report to the Head of Corporate Strategy.
- S/he will join the team and will be responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:
- Increase in student population
- Increase of international students
- Increase in boarding population
- Achieve ranking as one of the top 5 schools in Africa and put the school on “top of mind” across Africa.
Job Descriptions
- Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
- Identifying and maintaining cordial relationships with top digital influencers in the niche Greensprings play in.
- Identifying PR opportunities for radio and TV stations
- Identifying new markets and engaging key stakeholders in the location
- Engaging with feeder schools
- Managing and improving an affiliate scheme/sales referral program for Greensprings
- Identifying and engaging brands for events sponsorship.
- Website content audit, review and regular updates
- Marketing the school products
- Generate a content calendar for digital and print media
- Generating testimonials from parents, students and alumni
- Liaising with the Alumni community and organising alumni events
- Offline review of target markets segments and activities within the organisation for PR worthy events
- Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Generation of content and clever writing for the school’s blog
- Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Develop strategic relationships with agencies and other vendor partners
- Evaluate emerging technologies and provide recommendations where necessary
- Engage in physical sales calls to feeder schools, corporate organisations, churches, hospitals and targeted high profile housing estates etc.
- Writing high quality notes/articles in various digital and print media
- Research articles written by competitors with the aim of outranking them by deploying better written articles
- Plan and execute PR/Marketing campaigns for admissions and entrance examination
- Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
- Carrying out SEO analysis for the written notes/articles
- Researching buy intention keywords and other keywords
Requirements
- This person must be organized, resourceful, creative, and have strong interpersonal skills.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- The candidate should have a strong grasp of current marketing tools and strategies
- Must be able to lead integrated PR campaigns from concept to execution
- B.Sc degree in Marketing or a related Social Science field
- Proven working experience in digital marketing
- Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage
- Proven working experience in relationship management and PR
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Essential Values, Behaviors and Attitudes:
- Staff members are expected to actively promote and demonstrate the five core values of the school:
- Child Centredness
- Respect
- Integrity
- Excellence
- Entrepreneurship
- Service
- Sustainability
- The school expects all staff members to uphold themselves in a manner that inspires and encourages outstanding behavior within the student body.
- The school reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of the school.
- In some circumstances, the job holder may be required to undertake other duties and responsibilities of a similar post in order to support workload peaks and skill shortages to ensure priorities are met.
How to Apply
Interested and qualified candidates should send their CV to:
[email protected]
Application Deadline 31st May, 2019.
Note: Please note that only qualified candidates will be contacted.