Trade Marketing Manager Job at Perfetti Van Melle
Perfetti Van Melle is a privately owned company, producing and
distributing candies and chewing gums in more than 150 countries
worldwide.
Employing over 18.000 people and operating 35
companies throughout the world, Perfetti Van Melle has a true global
reach: it is present in the Asia Pacific Region, Europe, Middle East,
Africa and the Americas
The industrial adventure of Perfetti Van
Melle began many years ago, but it was in March 2001 that the current
Group was set up through the merger of Perfetti Spa and Van Melle N.V.
In July 2006 the Group acquired the Spanish company Chupa Chups S.A.,
famous all over the world for its lollypops.
Job Title: Trade Marketing Manager
Key Responsibilities
- Trade marketing activities across the different channels
- Ideation,
planning & budgeting, production and implementation of all in store
activities, including point of sales materials and promotions
- Managing
the point of sales material (including budget, logistics, distribution,
assortment…) by finding the most efficient solutions
- Collaborating with brand managers and marketing team to build sales promotions and product communication
- Ensuring
alignment across the Sales and Marketing organizations on field sales
needs and marketing initiatives, including coordination with Corporate
Trade Marketing
- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team
- Supports
local teams in the execution of the activities and in achieving their
sales and budget objectives, while ensuring the desired product benefits
and brand values/equity are properly communicated
- Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
- Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution
Skills Required
- Strong, classic trade / customer marketing background with a leading consumer packaged goods company
- Experience
in working in trade marketing function including specific experience in
evaluating the needs of the field and translating that into specific
trade marketing programs
- Proven success in working in a
fast paced environment where strategic brand building efforts are
complemented by hard driving promotional activities
How to Apply
Interested and qualified candidates should Click Here to Apply