Senior Brand Manager at Owlman PRS


Owlman PRS is a management consultancy in Nigeria that specializes in human resources (HR) services for small and medium-sized enterprises (SMEs). They also offer corporate and individual branding, public image management, and marketing services.

We are recruiting to fill the position below:



Job Title: Senior Brand Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

  • Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
  • Lead market research and analysis to identify trends, competitors, and consumer preferences, informing strategic decisions.
  • Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring brand consistency and alignment with objectives.
  • Manage all aspects of digital marketing, including social media, email campaigns, SEO, SEM, and influencer partnerships.
  • Collaborate cross-functionally with sales, product development, and operations teams to ensure marketing efforts support business goals.
  • Analyze campaign performance metrics, KPIs, and ROI to optimize marketing initiatives and drive continuous improvement.
  • Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and competitive advantage.
  • Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.
  • Represent the brand at industry events, conferences, and trade shows to network, generate leads, and promote brand awareness.
  • Lead a team of marketing professionals, providing guidance, mentorship, and support to foster growth and achievement of departmental objectives.
  • Cultivate and maintain relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.
  • 8-10 years of experience in marketing roles, with at least 5 years in a leadership position.
  • Proven track record of developing and implementing successful marketing strategies that drive business results.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Experience working in the beauty, fashion, or consumer goods industry is preferred.
  • Proficiency in digital marketing tools and platforms.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent leadership and team management abilities, with a focus on mentorship and talent development.
  • Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.

 

How to Apply
Interested and qualified candidates should:
Click here to apply