Senior Brand Manager at Owlman PRS

⏲ Mar 29, 2024, 5:57 AM
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Owlman PRS is a management consultancy in Nigeria that specializes in human resources (HR) services for small and medium-sized enterprises (SMEs). They also offer corporate and individual branding, public image management, and marketing services.

We are recruiting to fill the position below:

Job Title: Senior Brand Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Lead market research and analysis to identify trends, competitors, and consumer preferences, informing strategic decisions.
Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring brand consistency and alignment with objectives.
Manage all aspects of digital marketing, including social media, email campaigns, SEO, SEM, and influencer partnerships.
Collaborate cross-functionally with sales, product development, and operations teams to ensure marketing efforts support business goals.
Analyze campaign performance metrics, KPIs, and ROI to optimize marketing initiatives and drive continuous improvement.
Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and competitive advantage.
Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.
Represent the brand at industry events, conferences, and trade shows to network, generate leads, and promote brand awareness.
Lead a team of marketing professionals, providing guidance, mentorship, and support to foster growth and achievement of departmental objectives.
Cultivate and maintain relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.

Requirements

Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.
8-10 years of experience in marketing roles, with at least 5 years in a leadership position.
Proven track record of developing and implementing successful marketing strategies that drive business results.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Experience working in the beauty, fashion, or consumer goods industry is preferred.
Proficiency in digital marketing tools and platforms.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Strong analytical skills and ability to interpret data to make informed decisions.
Excellent leadership and team management abilities, with a focus on mentorship and talent development.
Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.