Sales and Marketing Manager at PrimoFinesse Consulting

PrimoFinesse Consulting - Our client who operates in the FMCG industry is recruiting to fill the position below:

Job Title: Sales and Marketing Manager

Location: Ikorodu, Lagos
Employment Type: Full-time

Description

Our client is looking for a Sales and Marketing Manager who will be responsible for developing and executing sales and marketing-related activities, creating and defining sales and marketing programs, creating compelling content for all our stakeholders, planning and budgeting, end-to-end execution of sales and marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

Responsibilities
Branding:

Execute the company’s brand message and strategy.
Take responsibility for amplifying the AugustSecrets brand to new and existing audiences.
Take ownership of AugustSecrets’s brand image and be the custodian of the brand identity through the development of consistent visuals.
Develop strategic brand and event partnerships that help elevate the brand and awareness.

Marketing & Communications:

Lead creative content development, advertising, marketing collateral, experiential marketing, and public relations activities.
Oversee, plan, and execute all trade digital marketing activities.
Drive strategic business goals through unique customer insight, analysis of customer base, and lifestyle trends.
Maintain an active vendor list including but not limited to content producers, media, and ad agencies.
Develop a quarterly marketing calendar across focus areas for the quarter.
Secure trade shows and other events that drive the company’s publicity.
Identify media outlets for press releases and unique story pitches.
Oversee the sales and marketing team to ensure all activities align with the company’s revenue and brand goals
Develop and execute a clear content strategy that drives engagement across multiple platforms.
Develop monthly calendars for online and offline content.

Administration & Reporting:

Develop and track sales and marketing budgets, activities, and results.
Provide competitor analysis, market surveys, events, programmes etc
Manage all administrative tasks associated with the department
Measure the success of various sales and marketing campaigns.
Act as the central point of contact and ensure that stakeholders are adequately informed of internal and external sales and marketing initiatives.
Use data-driven decision-making to track and improve the performance of sales and marketing and promotion efforts.

Client Relationship Management:

Build and manage clientele base by constantly engaging AugustSecrets Limited customers offline and online.
Collate feedback from clients and produce analytical information to impact product development
You build and maintain relationships with key clients, partners, and stakeholders. This includes networking, attending industry events, and nurturing long-term business relationships that help to build brand growth, awareness, and revenue growth across the board

Business Improvement:

Prompt resolution of operational matters relating to sales and marketing activities.
You analyze sales and marketing data to evaluate the effectiveness of strategies and campaigns. This includes monitoring key performance indicators (KPIs), such as sales revenue, market share, customer acquisition costs.
Conduct periodic competitor brand analysis and share insights with the team.
Pitch to Exports, African stores, and 3rd party buyers.

Educational Qualifications and Experience

Bachelor's Degree in Marketing or similar field
5 years of experience in the Sales and Marketing of niche food or childcare consumer products.(E-Commerce, Modern Trade especially).
He/She must be able to create strategic reports to management regarding the Sales, Marketing & and overall Brand growth of the company.
Strong creative/idea development skills and a keen eye for emotive insights when developing campaigns
Demonstrated experience with executing campaigns
An outstanding writer with the ability to produce innovative and original ideas
Ability to make decisions based on customer insights
Proven in-depth knowledge and understanding of the marketing and advertising ecosystem
Ability to analyze consumer demographics, preferences, needs, and buying habits
He/She must be a digital savvy leader with an understanding of planning and meeting targets by building human and resource relationships across all sales and marketing channels.
Creative in conceptualizing bespoke ideas
Proven track record of exceeding sales targets and successfully leading teams in a fast-paced environment.
Apt visual storytelling & content creation skills
Proven leadership experience and strategic management of teams, key accounts, partners, channels, and new opportunities.
Sound knowledge of functional ideas in brand building
Ability to identify the right partnerships to grow brand awareness