Regional Sales Manager at Maybrands Limited

⏲ Feb 28, 2024, 7:22 PM
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Maybrands is the No.1 Retailer of FOSSIL products in Nigeria. We are the only licensed store to sell fossil products in Nigeria, these Include; Fossil, Skagen, Emporio Armani, Diesel, Michael Kors, DKNY, Armani Exchange, Chaps, Nixon. We sale all fashion accessories for both women and men.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager

Location: Lekki, Lagos
Employment Type: Full-time
Reports to: the Managing Director/CEO
Direct Reports: Business Managers

Your Job

Responsibility is for the delivery of agreed financial goals and operational excellence across Maybrands stores Nationwide.
This includes Strategy development, Inventory analysis, Sales and marketing, Customer satisfaction as well as Employee management.
Your primary function is to ensure maximum store profitability nationwide.

Job Description
Employee Management:

Works with HR to periodically review and ensure the hiring metrics are right and that stores are adequately staffed
Works with HR to develop a robust Staff induction process that includes but is not limited to:
- Products and Services
- operational processes and policies
- Brand expectations
- Watch repairs
- VM guides and other operational manuals
Identifies training needs/development plan for employees and makes recommendations to Human Resources
Manages conflicts and ensures resolution among employees
Reviews scheduling and makes sure staff work hours are in line with company policies and labor law
Maintains store staff job results by coaching, counseling, and disciplining employees whilst adhering to a code of conduct that will not be translated as harassment; planning, monitoring, and appraising job results
Conduct performance reviews and make recommendations for improvement.

Inventory Management & Analysis:

Work with Accounts, Business, and Inventory Managers to analyze inventory from each location towards narrowing down customer preferences and stocking stores to match the same
Analyze inventory reports to aid product ordering location-wise
Analyze inventory and sales figures to ensure stores are stocked just right
Manage stock levels, prepare stock reports, and make key decisions about stock control

Visual Merchandising:

Work with Independent contractors to ensure new stores are properly set up in line with company and brand merchandising standards bearing the customer’s comfort in mind
Ensure all stores adhere to Brand VM guides, monitor weekly displays for adherence to standards
Train staff on new VM guides as received from the manufacturer and ensure compliance with the same

Budgeting & Cost Management:

Prepare monthly, quarterly, and annual budgets for store activities from operational expenses to improvements, promos, marketing, etc.
Review store reports for recurring expenditure and manage same for efficiency
Ensure the best price bargain without compromising quality for the company when using Independent Contractors

General Management:

Have a database of independent contractors for different activities in different locations
Work with HR to ensure the company employs the right fit staff

Sales and marketing:

Work with management team and internal control to set store targets
Work with Business Managers to devise appropriate strategies and sales plans for achieving targets
Work with Management and Business Managers to develop and implement appropriate marketing plans for the entire company and location-wise to drive brand visibility and sales
Develop and drive periodic promotions (Sales, discounts, special offers, and schemes) to increase sales in all stores/outlets nationwide
Conduct market intelligence on upcoming malls, competition, and similar businesses to ensure the company is ahead in her strategy implementation and/or is well prepared to modify same in line with the conditions in the market.

Retail Operations:

Participates in the decision-making process for new initiatives, projects, and procedures
Develop and continually review store operational processes for efficiency on day to day-to-day running of the stores including but not limited to:
- Daily banking
- Daily Sales records
- Work scheduling
- Shop floor policies
- Back-end support from HR, Internal control, Accounts, Logistics and IT
- CRM and After Sales
Work with logistics for product receipt and distribution to outlets
Work with Independent contractors to meet set targets for:
- Store setup
- IT
- Aftercare
- Horologists
- Malls Marketing
Manage the dissemination of information from management to team and vice versa

Corporate Sales in store:

Work with Business Managers to create opportunities for, manage, and close corporate sales

Customer Relationship Management:

Develop an effective After-Sales procedure to ensure the company remains close to the customer
Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements
Understand existing customer requirements and build an extensive database
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Ensure creative and consistent merchandising in all our shops
Monitor and give feedback on competitors’ activities
Manage our After Sales to ensure timely and professional responses to customers' complaints and/or repairs

Qualifications

BSc. in a related field
7-10 years’ work experience in sales. Experience in a similar background will be an advantage.

Skills Required:

Leadership
Good team player
Customer Centric with exceptional people management skills
Goal-oriented and Target driven
Self-motivated with a strong sense of personal leadership
Must have knowledge of and experience in the retail environment
Willing to take on additional responsibility.
Driven and results-oriented person
Excellent oral and written communication skills
Good interpersonal skills
Adaptability and flexibility
Proficient in MS Word, PowerPoint, and Excel
Strategic planning
Budgeting and financial planning skills
Marketing and Sales
Visual Merchandising
Team Management

Key Performance Indicators:

Ability to develop specific sales strategy location-wise
% Increase in sales in all the stores/outlets and business profitability
Customer feedback
% growth of customer base
Profitability of new outlets
Improvement in team member's abilities
Exceptions raised on:
- Stock level
- Customer service delivery
- Representation of sales figures
- Reports prepared
- Staffing gaps