Regional Category Manager at TG Arla Dairy Products Limited

Arla Foods is a dairy cooperative, owned by over 13,500 farmers. Our philosophy of producing natural, healthy and high quality dairy products for Nigerian consumers dates back to the 1880s when dairy farmers in Denmark and Sweden joined forces with one common goal – to produce and provide the best dairy products.

We are recruiting to fill the position below:

Job Title: Regional Category Manager

Job ID: 92963
Location: Lagos
Job Function: Marketing

Description

• Are you a passionate, ambitious and strategic professional with expertise in Category management?
• Do you have a deep understanding of the West Africa FMCG market?
• Do you want to be part of a growing team that drives commercial growth specifically in the West Africa region for Arla’s Cheese, BSM, Cooking & MBB Categories and agreed focus brands, in our Core & Distributor Sales markets?

About the Role

• This role is based in West Africa (flexible).
• You will report to the Head of Marketing, West Africa and will be responsible for developing and executing category strategies to drive growth and market share for our Cheese, BSM, Cooking & MBB Categories and agreed focus brands, in our Core & Distributor Sales markets.
• You will work closely with the Local Marketing teams & other relevant stakeholders to secure growth plan implementation.

Key Responsibilities

• Develop 2-5 year Category plan/strategy for Cheese, BSM, Cooking & MBB in West Africa; Combine market, shopper, consumer and customer insights to identify growth opportunities and execute these in close cooperation with in-market teams
• Actively drive and deliver annual business plans together with colleagues in local markets
• Responsible for Global brand adaptations/plan for West Africa
• Category P&L ownership - ensure efficient assortment, price/pack, driving initiatives to ensure long term profitability
• Development of Category/Brand integrated campaign assets for Cheese, BSM, Cooking & MBB
• Work closely with local in-markets team to deliver category best practice, through sharing with others and driving improvements throughout the team
• Category/Brand budget planning & management
• Lead Category Innovation/roll out strategy, develop pipeline to support growth ambition, ensuring alignment with business objectives, consumer insights, and market demands
• Project lead of specific NPD/MROs and ensure effective delivery of launches in markets
• Execute the pipeline in collaboration with the local and global teams from ideation to market launch
• Perform other tasks as required within the Marketing function

Qualifications & Experience Required

• Bachelor's Degree in any discipline. MBA would be an added advantage
• Minimum 10 years Brand building experience in FMCG
• Experience in the Cheese, BSM, Cooking & MBB category is an added advantage
• Experience working in multiple team, multicultural environment with cross-border collaboration

Key Skills:

• Category management expert
• Consumer centricity
• Good Presentation Skills
• Excellent Stakeholder management
• English fluency, French is an added advantage.
• Strong commercial acumen
• Strong analytics on different data like Nielsen, Kantar, Euromonitor, etc.
• Creative and Assets development expert, including creative briefing

How to Apply
Interested and qualified candidates should:
Click here to apply