Performance Marketing Manager at Andela

⏲ Dec 2, 2021, 8:05 PM
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Andela is a network of technology leaders dedicated to advancing human potential. We help companies build high-performing distributed engineering teams by investing in Africa’s most talented software developers. Based in NYC, SF, Lagos, Nairobi, Rwanda and Kampala, Andela is catalyzing the growth of tech ecosystems across the African continent while solving the global technical talent shortage.

We are recruiting to fill the position below:

Job Title: Performance Marketing Manager

Location: Remote

Position Description

Andela is looking for a Performance Marketing Manager to join the Client Growth, marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s paid acquisition growth strategy.
As a T-shaped marketer, you will be excited to build a center of performance marketing excellence in-house as your specialism: owning paid channel experimentation across AARRR (acquisition, activation, retention, referral, and revenue) and drive client growth, whilst also remaining curious about new, alternative levers to drive growth.

General Responsibilities

Hypothesize, launch and optimize paid activities across new and existing channels
Own objectives and key results (OKR's) for each quarter (e.g. customer acquisition costs/return on ad spend / cost per click / clickthrough rate), achieving a sustainable paid acquisition and activation program
Launch campaigns in-house, and with external agencies to support a suite of activities that are aligned to our north star metric(s)
Develop meaningful performance marketing dashboards, reports, and internal enablement
Align paid activities with our inbound and account based marketing strategy, with a focus on acquiring and activating key targets and accounts
Establish an experimentation program for continuous improvement.
Be a strong collaborator, working with our internal experts across the marketplace: creative, content, product, and sales to develop campaigns

Expectations
In the first week:

Onboard and integrate into Andela.
Learn about Andela’s existing business and community initiatives.
Become acquainted with your peers, teams, stakeholders, and your initial goals.
Work with our marketplace to get historical account learnings and collaborate to succeed

In the first month:

Understand current company roadmap and strategy, have laser focus on moving the needle towards the north star metric(s)
Start creating and executing acquisition channel strategies
Complete audit of current account configuration
Start experimenting with campaigns across new and existing channels
Deliver V1 of performance marketing dashboard(s)

In the first three months:

Deliver your near to mid-term AARRR targets
Start to have a program of alternate growth levers
Partnered with central website team to have a cadence of experimentation
Optimizations: discover market opportunities and make recommendations for Inbound content creation
Develop regionalized strategies for growth

In the first six months:

To have documented experiment learnings and start to act as a market intelligence expert for the user (account) intent and search behavior
Aligned efforts with the Andela marketplace to share best practices and efficiencies
Starting to run experiments within new target regions
Total understanding of Attribution for within each channel

In the first year:

Continuously strive to scale and improve our channel activities and its processes, meeting the growing needs of the business and our users.
Have account strategies and foundations in place for new territories.

Qualifications

5+ years of Performance Marketing experience in a fast-paced digital environment for a technical company (ideally product led growth SaaS), talent marketplace, or digital services space
Data-driven mindset with the ability to measure leading and lagging metrics
Ability to generate repeatable playbooks is a must
Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!
Growth mindset, with experience working in a culture of experimentation and data-driven marketing
Experience in generating high-yield paid acquisition with measurable ROI
Proven track record of managing and scaling budgets
Certified in Google and Facebook Ads is a plus

Benefits