Key Responsibilities:
The Modern Trade Manager will report directly to the Chief Commercial Officer and is primarily concerned with ensuring that there is high sales turnover from modern trade and ensuring that the products of the company is seen and showcased appropriately to improve the brand image of the company. The responsibilities of the MTM includes strategizing, planning and ensuring that he lead, motivate, direct and review his team to meet the company's sales target/objectives. He takes care of volume targets, category targets and tertiary sales (to end Consumers through merchandising, display and on-ground visibility).
He will act and think as a leader. He will align the region values while inspiring confidence and generating excitement, enthusiasm and commitment towards the mission.
Key Accountabilities:
The Modern Trade Manager will report directly to the Chief Commercial Officer and is primarily concerned with ensuring that there is high sales turnover from modern trade and ensuring that the products of the company is seen and showcased appropriately to improve the brand image of the company. The responsibilities of the MTM includes strategizing, planning and ensuring that he lead, motivate, direct and review his team to meet the company's sales target/objectives. He takes care of volume targets, category targets and tertiary sales (to end Consumers through merchandising, display and on-ground visibility).
He will act and think as a leader. He will align the region values while inspiring confidence and generating excitement, enthusiasm and commitment towards the mission.
Key Accountabilities:
- - Sell/Cover all Modern Trade outlets within the defined geography
- - Lead with direct team responsibility
- - Manage relationships at stores, distribution centers, zonal offices of all the Modern Trade chains
- - Lead a team of merchandisers & promoters to drive visibility and off takes through the modern trade outlets
- - Manage exclusive Modern Trade distributor based in Chennai & Hyderabad
- - Drive sales in Modern Trade in assigned geography with alignment of plans with the traditional trade team (BSM/ASM)
- - Coordinate with Modern Trade account teams and customer marketing teams on plans and inputs to maximize sales from the channel
- - Close monitoring and relationship with Distributors and their manpower, with full quality ensured
- - Reviving and instilling brand awareness in coverage area
- - Cost controls and improving cost efficiency.
- - Monitoring channel payment.
- - Timely liquidation of old stock (slow-moving)
- - Accountable for any liability of spoil stock due to aging/ expired stock.
- - Review, Governance and Training/ Counseling of Sales Representatives and Sales Officers
- - Guide and Motivate to ensure better productivity & morale
- - Develop skills for subordinates through on-the-job coaching in the field
- - Daily sales reports in time
- - Feedback reports of new launch products
- - Immediate feedback of competitors- activity.
- - Presenting monthly meeting reports.