Marketing Head in an International Group

Adexen Recruitment Agency - Our client, an International Group is recruiting to fill the position below:

Job Title: Marketing Head

Location: Lagos
Employment Type: Full-time

Job Introduction

An international Group is looking to recruit an experienced Head of Marketing to drive the brands in Nigeria.

Responsibilities

The marketing Head owns and drives the brand AML
Market segmentation (on multiple criteria) and develops marketing and brand strategies to address the segments.
To position AML and build engagement with targeted customers. Also, drive activations.
To evaluate and identify high potential locations for future growth.
To create new product offerings and ensure the profitability of products/ offerings.
To drive uniform customer experience across centers.
Drives Customer activation, experience, engagement, and brand architecture.
To drive the Marketing strategies and achieve growth in line with the ambitious vision.
To build and grow brand AML in the diagnostic space of Nigeria.

Desired Skills and Experience

MBA from leading B Schools preferred.
15 years of solid marketing/ brand experience in building strategies, driving growth, market share, profitability, and customer engagement.
Analytical ability.
Communication skills.
Execution skills.
Data skills.
People Management, feedback, development experience
FMCG experience preferred.
Strategic Thinking.