Marketing Executive at Gossy Warm Springs Limited

⏲ Oct 20, 2022, 11:43 PM
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Gossy Warmsprings Limited (GWS) is a subsidiary of SaroAfrica International Limited (SIL), operating in the Food and Beverage sector of the economy. Gossy Natural Spring water that has been a participant in the Nigerian water industry since 2003. With the Production facility at Ikogosi-Ekiti and the water distribution Pan Nigeria, the water is sourced from the Ikogosi Warmspring a known geographical wonder, with zero additives and naturally infused with several minerals that guarantee its drinkers health & general wellness. We give out nature in bottle, unadulterated pure Bottled water. We are endorsed by the Nigeria Heart Foundation (NHF).

We are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Ikogosi, Ekiti
Employment Type: Full-time

Job Description

He/she is charged with the responsibility of implementation of activities to achieve set KPIs, briefing, Market intelligence gathering, vendor Engagement, conduct market research to identify opportunities for promotion and growth, collaborate with managers in preparing budgets and monitoring expenses.

Primary Responsibilities
Marketing, Customer Service and Brand Plan Development and Implementation:

Ensure development of all marketing related plans and executions
Ensure brand plans are created on time (when needed)
Brand plan Commercialization and Innovation
Work closely with the Sales team to ensure timely commercialization of projects according to the approved plans.
Ensure 100% implementation of the brand plan created

Marketing Info Gathering and Insight Generation:

Accurately gather all vital and supporting marketing data that will inform and justify the entire brand plan
Monitor competitors' activities, pricing, and engage customers for insight generation and competitive intelligence
Engage in brand research and consumer deep dive for trend monitoring, analysis and insight generation to drive planning process
Promptly and proactively dealing with issues and complains coming from the customers and delivering of customer service framework

Management of Marketing Materials & Assets:

Management of key brand assets: Storage, message and quality of content as a way of maintaining the brand imagery.
Ensure production adheres to all production guidelines and plans

New Product Development and Launch:

Design New production framework and work with marketing lead to deliver on new product extensions
Collaborate with production for alignment on product design, insight generation, and consumer test

Vendor Engagement:

Adequately Engage vendors involved in achievement of market/business goals
Maintain stock availability by making products request in line with Target and restocking level

Channel Management:

Ensure the availability and visibility of Gossy brands in area of coverage
Resolve or Escalate channel Issues within his/her HORECA/Hypermarket/Retail outlets covered and provide management periodic update on channel performance
Management of In-store activators attached to HORECA/Hypermarket covered.
Proper Shelving of Gossy Brands in line with our category objective

Route to Market:

Recruitment and maintaining relationship with key Hypermarkets/HORECA/Retail outlets for effective optimization
Expansion drive into Hypermarkets/HORECA/Retail outlets within the coverage area.
Design route for Merchandizers within the coverage area and clear Sales KPI for merchandizers effectiveness
Implement the route to market for his/her area of coverage as designed in the Sales Plan

Other Responsibilities:

Continuously ensure processes are followed and improved upon by adherence and proposing ways of improvement
Collaborators and Vendors management
Provides reports of functions on weekly and periodic basis as may be needed as at when due
Any other job that may be assigned by his/her supervisor

Qualifications / Experience

Minimum qualifications of OND / HND / BSc Holder (Any Discipline) Fluent in English, and Computer Literate, with at least 3 years’ experience.
Age: 22 – 30

Competencies Required: