Marketer at Lagos Bus Services Limited

Lagos Bus Services Limited (LBSL) was incorporated in 2016as a Transport Asset Acquisition, Operations, and Advisory Services Company to provide a much-needed compass and guide to the operation of Bus Services in Lagos.

As Lagos evolves into a smart city, LBSL is positioned to create a very competitive space in the Transport Industry where urban mobility guarantees a market for mass transit transport operators; with availability and pricing as key decision drivers. LBSL is tasked with the responsibility of ensuring the orderliness, proper coordination and progress of the Transport Industry in Lagos.

We are recruiting to fill the position below:

Job Title: Marketer

Location: Oshodi, Lagos
Employment Type: Full-time

Responsibilities

• Understanding the services offered by the company.
• Developing a strategic marketing plan.
• Planning sales and marketing campaigns
• Creating marketing campaigns on various platforms.
• Maintaining a healthy relationship with the clients.
• Specifying the company’s target audience.
• Keeping track of the budget constraints.
• Working in collaboration with the Design department to produce promotional materials.
• Adhering to all the rules and regulations of the company.
• Measuring performance via various KPIs.
• Writing content for online and offline marketing.
• Taking feedback from the clients and stakeholders.
• Creating brand awareness using both online and offline marketing strategies.

Requirements

• Bachelor's Degree in Marketing, Business Administration or a similar field.
• 3+ years of experience as a Marketer, Marketing Executive, or a similar role.
• Ability to measure and interpret performance metrics and KPIs.
• Outstanding analytical, interpersonal, and organizational skills.
• Excellent networking and sales skills.
• Familiarity with Content Management Systems.
• Proficient with Google Analytics, Google Ads, Google Console, etc.
• Good customer service skills.
• Ability to work under pressure and prioritize tasks.
• Exceptional communication skills.
• Ability to work in a team or individually as and when required.

How to Apply
Interested and qualified candidates should forward their Cover Letter & Cv to: [email protected] using the Job Title as the subject of the email

Application Deadline  30th June, 2023.