Jobs in Kano for a Shopping Mall Marketing Manager, April 13th 2015
Our client, requires a Marketing Manager to work in shopping
center marketing or the events industry. An understanding of budgeting,
planning, advertising, promotion, community relations, public relations
and sponsorship would be advantageous.
To assist with the brand
guardianship of the mall and related sub
PLEASE NOTE THIS JOB IS BASED IN KANO. IF YOU ARE NOT WILLING TO RELOCATE TO KANO, DO NOT APPLY!
Job Title: Shopping Mall Marketing Manager:
Retailer Communications• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
•
Develop understand and communicate relevant retail trends to center
management – areas to include sales and footfall forecasting &
reporting and general issue’s
• Develop individual marketing campaigns for retailers as required
Online Marketing
• Assess the effectiveness of the mall's website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions
Guest Communications• Provide communication
solutions for all events and guest service promotions which includes
managing the internal guest literature package, which includes up-dating
mall guides, directory boards and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented Consumer PR
•
Day to day responsibility for all consumer PR, liaison with PR agency,
head office PR and Corporate Comms team as well as other stakeholders
Internal Communications• Work effectively with
internal departments (esp. leasing, specialty leasing, sub-brands and
guest services to ensure optimum business effectiveness and information
is communicated around the business units – new store openings,
launches, events, changes to procedures, staff newsletters.
Marketing Plan•
Assist in preparing the annualMarketing Plan, and ensuring that
marketing objectives are achieved, measured and results reported to all
relevant stakeholders.
Marketing Campaigns•
Develop and implement ATL and BTL marketing campaigns and brand
strategies to achieve sales targets, from creative brief through to
analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business
Research• Support Marketing Manager with annual Research plan and requirements B-2-B Relationships
•Work closely with all agencies to develop yearly media plan and ensure timely and top-class
Job Description – Shopping Mall Marketing Manager:
• implementation of all marketing communications.
•
Develop and manage relationships with retailers, head office,
suppliers, retained agencies – ensuring cost efficiencies and brand
guardianship is achieved at all times.
QUALIFICATIONS
• Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
• Commercial acumen
• Attention to detail
• Good interpersonal skills – team approach
• Ability to work to deadlines and stay calm in pressure environment• Understanding of retail marketing in particular the drivers of shopping
• Tertiary qualifications in marketing/business or other appropriate discipline
• Project Management
• Budget Management
How to Apply
To apply for this position,
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