Job at Pernod Ricard for a Community Manager
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,945 million in 2013/14.
Created in 1975 by the merger of Ricard and Pernod, the Group has
undergone sustained development, based on both organic growth and
acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit
(2008).
Pernod Ricard is recruiting to fill the position of:
Job Title: Community Manager
Location: Lagos
Job Description
Pernod Ricard is looking for a community manager passionate about
consumers, familiar with community management/social media and is a
great writer and storyteller.
Summary
The role will require knowledge and Know-how
- You have very good knowledge of social media (social networks,
blogs, forums ...) As a real expert in web communities; you will help
us build and manage our online community. You will foster constructive
participation and contributions and work to humanize our company as we
listen and interact deeply with our customers.
- know-how or willingness to learn social media analytics and metrics
- Knowledge of Pernod-Ricard brands, which will be learned once in
the company. The role will require a good knowledge of nightlife and
fashion
Responsibilities
- Developing strategies to increase engagement and interaction in social media
- Ensure the online reputation of our brands (you will be responsible for 3 Pernod Ricard brands).
- On behalf of the brands, manage our Twitter, Instagram streams
and participate in the dialogue with customers on our Facebook pages
(following the conversational plan and content calendar). Communicate
with our customers online and building a relationship with individuals.
Join in dozens of awesome conversations every day. Lead our online
community and moderate/intervene when necessary.
- Consolidate and share consumer discussions with the rest of the team, work closely with brand teams and the digital team.
- Work together with our digital agencies with regards to analytics and to help build a solid leadership in social media in Africa
- Work closely with our eCRM department to create meaningful one two one discussions with consumers
- Measure, analyze and measure some more, report (google analytics, Sprinklr, and other metrics tools)
- Develop and maintain relationships with key community members.
Identify the best community members across social media platforms and
our web sites site. Identify bloggers / e-influencers.
Desired Skills and Experience
- A very good writer and storyteller (able to execute an awesome
product pitch) & very good communication and presentations skills.
(copywriter background in digital agency a plus)
- Ability to handle stress and conflict situations /Honest, cool
- Sense of conviviality (as a core value of our brands)
- Connoisseur of the African night life and lifestyle
- Experience with social tools (blogs, discussions, Facebook, Twitter, Linkedin, Google+, Instagram etc…) and metrics tools
How to Apply
Interested and qualified candidates should:
Click here to apply