Job at IBM for a Marketing Leader, Central & West Africa
International Business Machines Corporation (IBM) is a global technology
and innovation company headquartered in Armonk, NY.
It is the largest
technology and consulting employer in the world, with more than 400,000
employees serving clients in 170 countries. IBM offers a wide range of
technology and consulting services; a broad portfolio of middleware for
collaboration, predictive analytics, software development and systems
management; and the world's most advanced servers and supercomputers.
We are recruiting to fill the position of:
Job Title: Marketing Leader, Central & West Africa
Job Code: 43751BR
Location: Lagos, Nigeria
Employment Type: Full-Time
Contract type: Regular
IBM Business Group: S&D
Primary Job Category: General Executive Management
Secondary Job Category: Other General Executive Management
Job Descriptions
- Over the past 100 years, IBMers all over the globe have helped
make the world work better and smarter. In this new era of Cognitive
Business, IBM is helping to reshape industries by bringing together our
expertise in Cloud, Analytics, Security, Mobile, and the Internet of
Things: Changing how we create, collaborate, analyze and engage. From
transforming healthcare to improving the retail shopping experience -
it’s what IBMers do.
- As we tackle the world’s biggest challenges, our company
continues to grow, we’re looking for talented professionals to join us
in this new era. Join us and be part of a diverse and global team of
thinkers and doers - people who want to make an impact, cultivate their
expertise and collaborate with some of the world’s top business and
technology professionals.
- The jobholder leads the IBM Central & West Africa Marketing
team of professionals, which plans and execute a quarterly program of
diverse M&C tactics and techniques, which cumulatively support the
achievement of IBM’s business goals in East Africa.
- The Marketing Leader is a Portfolio Marketing Professional and
recognized expert for their segment (the Central & West market) and
is responsible for the definition, orchestration and representation of
Marketing & Communications' overall contribution to the business.
- This Portfolio Marketing Professional is responsible for the following activities:
- Applying deep portfolio, buyer, segment and routes-to-market
expertise to develop the end-to-end marketing strategy and the
standards for client experience
- Partnering across the marketing and sales ecosystem to continuously optimize execution and business results
- Delivering unique/compelling point of views (POVs),
strategic messaging and leadership proof points improving IBM East
Africa’s market position, competitive advantage and business results
- Applying deep buyer behavior expertise to orchestrate and
manage the delivery of an exceptional client engagement experience
end-to-end encompassing buyer journey, content narrative and syndication
design,
- Translating marketing plans, segment priorities and
messaging into effective content marketing practices that when
implemented in campaigns generate & progress new sales
opportunities.
- Assumes additional responsibilities as assigned.
Skills
Environment:
- This Portfolio Marketing Professional demonstrates Portfolio
Marketing Professional Expert proficiency level and masters Portfolio
Marketing techniques.
- This individual acquires professional knowledge to support portfolio marketing analysis and possesses the following skills:
- Responsibilities/skills of this position may include:
- Market Segment Knowledge and ability to integrate IBM in front of the client and prioritize offerings in all sales channels.
- Apply market segmentation and competitive analysis skills to portfolio strategies.
- Match portfolio capabilities to client needs to create roles-based value propositions.
- Conceptualize and think strategically, intuitive about people, brand routes and messaging and
- Data and fact-based; interpret business metrics, draws conclusions and drive actions.
Communication/Negotiation:
- Guides stakeholders towards common agreement on segment
marketing strategies and plans, management system and corrective
actions.
- Influence Business & Sales Leaders to endorse and adopt marketing strategies and priorities.
- Collaborate, negotiate and engage M&C functional leads to define, commit resources and execute marketing plans.
- Negotiate with IOT Portfolio Marketing professionals on
inclusion of local market requirements in MEA strategies, targets and
portfolio
Problem Solving:
- Anticipates and analyzes complex market needs, opportunities, trends, challenges and risks.
- Frames problems in order to solve them in manageable chunks.
- Designs and implements market segment selections, portfolio
priorities, marketing and content strategies as well as content design,
usage and syndication strategies.
Contribution/Leadership:
- Leads the Marketing & Communications team for Central and
West Africa and serves as a trusted advisor to the Country General
Manager.
- Establishes forward looking vision for marketing strategies and
plans in context of business strategies, which anticipates market trends
and competitor moves.
- Influences marketing strategies, plans and commitments of
M&C and Business/Sales leaders on complex issues; and is recognized
as segment M&C expert by Business Leader, M&C Leaders, & WW
Portfolio Marketing professionals.
- This Portfolio Marketing Professional defines strategies and manages BU budget with executive review.
Impact on Business/Scope:
- Accountable for results and for impact on business results Central and West Africa.
- Responsible for overall M&C contribution and value to Business leader and demonstrates discretion and independent judgment.
Role ( Job Role )
IMT/GMR Marketing & Communications Leader
Requirements
Educational Qualification:
Preferred Education:
Required Technical and Professional Expertise:
- Ability to Lead a team
- 7 years experience of Marketing skills
- 7 years deliverable of marketing goals
- Flexibility to new ideas
- Ability to work with the Leadership Council in Nigeria
Preferred Technical and Professional Experience:
- Ability to Lead a team
- 10 years experience of Marketing skills
- 10 years deliverable of marketing goals
- Flexibility to new ideas
- Ability to work with the Leadership Council in Nigeria
Eligibility Requirements:
- Ability to work in Nigeria
Travel Required:
- Up to 25% or 2 days a week (home on weekends- based on project requirements)
How to Apply
Interested and qualified candidates should:
Click here to apply