Digital Media Manager in an Integrated Information Technology Company
PG Consulting Limited - Our client, an Integrated Information Technology Company situated on the Mainland, Lagos, is looking to recruit an exceptionally smart and highly skilled candidates to fill the position below:
Job Title: Digital Media Manager
Location: Mainland, Lagos
Job Description
- Produce and present media planning documents including optimization & testing strategies, forecasting and competitive analyses.
- Produce and present weekly, monthly, quarterly and annual results to management.
- Keep abreast of current trends and the latest technological advances in the digital media space and proactively communicate and implement to internal teams.
- Firm grasp of online media channels including paid and organic search, shopping, display, video, social, email, and affiliate marketing.
- Provide creative direction for banners, text ads, images and landing pages.
- Understanding of various media research tools and how to leverage them for strategic insights
- Advanced presentation and organizational skills.
- Understanding of pricing models (CPA, CPM, CPC, CPL).
- Lead development of company website, mobile app and email / CRM program.
- Possess digital marketing innovation, industry trends, tools and technology, new best practices and digital engagement insights.
- Leads development of Online Ordering platform within strong knowledge of mobile app.
- Drive search strategy (SEM and SEO), aligned with overarching brand strategic priorities.
- Effectively develop, execute, manage and optimize paid search, shopping, display & social media campaigns on time and within budget on major search engines including Google, Bing and various smaller engines.
CRM:
- Grow the reach and overall effectiveness of our email marketing program including membership list growth / acquisition.
- Data integration / segmentation for email
- Develop long-term CRM strategy including development of loyalty program and cross channel integration.
Data Insights:
- Identify data driven insights that inform marketing strategies and connect with high value audiences to drive traffic and conversions.
- Lead development of data reporting and optimizations
IT Integration:
- Work with internal teams and partner agencies to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and are meeting goals.
- Light programming responsibilities related to online ordering platform.
Qualifications
- Experience working with well-known brands and high-profile campaigns.
- A Hard-earned fear of hitting the email send button.
- Retail and or sales experience preferred.
- Excellent analytical, planning and organization skills.
- Improve digital KPIs via a strong analytical mindset.
- Experience writing and optimizing ad copy is a plus.
- Bachelor’s degree in related field.
- 5+ years of media and digital planning via agency or in-house client side.
Creative Skills Required:
- Excellent skills with design and photo-editing software’s.
- Exceptional creativity and innovative ideas.
- Strong eye for visual composition.
- Accuracy and attention to details.
How to Apply
Interested and qualified candidates should send their Application Letter with CV and Passport Photograph to:
[email protected] using the "Job Title" as the subject of the email.
Application Deadline 28th February, 2020.