Digital Marketing Officer at Zeta Brent Education

⏲ Mar 31, 2022, 8:03 PM
⋕ View all Marketing & Public Relations jobs
⌂ See more jobs at Zeta Brent Education

Zetabrent Education is a fully registered and experienced education consultancy agency. We were established to meet the needs of parents, students and institutions for professional and independent education, recruitment and University/College placement services from across the globe. At Zetabrent, We offer free consulting services to prospective study abroad candidates who are not sure about where to go and how to go about it.

We provide guidelines and help shaping your experience from preparatory to decision making leading to your gaining admission up to your travel and accommodation including scholarship opportunities.

We are recruiting to fill the position of:

Job Title: Digital Marketing Officer

Location: Abuja
Employment Type: Full-time

Description

This role involves assisting the Marketing Department in developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels.
You will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
You will provide overall support in relation to the company’s overall marketing processes.

Duties and Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDevelop and implement digital marketing strategy
Manage organization's website and maintain it, keeping best practices in mind
Optimize content for the website and social media platformsWork with various content formats such as blogs, videos, audio podcasts, etc
Maintain social media presence across all digital channels
Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Create visual concepts for promotional activities
Prepare emails to send out to customers on email marketing platforms
Ensure that the brand message is consistent
Identify trends and insights, and optimize performance based on the insights
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies and provide perspective for adoption where appropriate
Manage the digital marketing calendar
Maintain the online presence and reputation of the company
Oversee the creation and maintenance of social media content
Oversee the digital marketing budget
Analyze digital data to draw key recommendations around website optimization
Conduct social media audits to ensure best practices are being used
Maintain digital dashboard of several different accounts
Coordinate with sales team to create marketing campaigns

Requirements

A minimum of Bachelor’s Degree in Marketing or related field.
Minimum of 3 Years of Experience in Digital Marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Knowledge of video and picture editing software
Knowledge of Graphics Design is highly desirable
Must be able to juggle multiple projects at the same time
Incredible attention to detail
Understanding of all social media platforms