Digital Marketing Manager at Tony Elumelu Foundation

⏲ Jun 15, 2021, 8:23 PM
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The Tony Elumelu Foundation is the leading champion of entrepreneurship in Africa. Our objective is to empower women and men across our continent, catalysing economic growth, driving poverty eradication and ensuring job creation. We believe the private sector’s role is critical for Africa’s development and that the private sector must create both social and economic wealth.

Founded by African investor and philanthropist, Tony O. Elumelu, and representing his personal commitment to creating a new generation of entrepreneurs, through his investment company, Heirs Holdings, the Foundation is active in all 54 African countries.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Job ID: 382
Location: Lagos
Department/Function: Marketing and Corporate Communications
Job Level: Experienced (Non-Manager)
Job Type: Full Time

Job Description

The Digital Marketing Manager will report to the Head, Marketing and Corporate Communications - Tony Elumelu Foundation and shall be responsible for Marketing, Public Relations, Digital Strategy, and Media Monitoring.

Responsibilitie(s)

The Digital Marketing Manager will contribute to the development and execution of an all-encompassing marketing strategy for TEF.
Support in executing strategic opportunities to shape public perception of Brand TEF.
Contribute to the massive distribution of content including corporate announcements, releases, interviews, feature pieces, research outputs, etc. of the Foundation.
Collaborate with staff across the Group to identify and educate TEF champions internally.
Institutionalise a consistent digital voice for Brand TEF, articulating the brand messages in fresh and positive ways – so that other brand ambassadors can competently spread the message as well
Create initiatives to increase our digital engagement with leading journalists, platforms and media community to keep them engaged and involved, and increase our media allies.
Conduct periodic brand and digital audits to understand perceptions of the brand along the lines of the strategic intent and marketing framework
Contribute 20% or 2,000 qualified mentors to the TEF Mentoring Programme annually
Target 70% contribution of the goals stipulated for Application drive via digital marketing
Support the development of a compelling corporate brand positioning strategy to ensure a clear long-term and measurable link between the marketing and brand strategy and its external market
Review the website content and update content frequently to ensure accuracy of information
Devise and implement social media and digital strategies to maximise impact and reach of key messaging using social media and other online channels such as but not limited to LinkedIn, Facebook, Mailchimp and Google Ads to ensure top-of-the- mind online and offline awareness of the Foundation
Monitor brand mentions across all digital media, ensuring all mentions and potential issues are noted, appropriately responded to or escalated for handling, where necessary
Scan for media leads that advise on new trends and developments that affect TEF
Support all activities for marketing, and branding vendor relationships and deliverables
Develop strategies to grow, maintain and manage TEF’s email contact database
Support planning, dissemination, and accessibility of all TEF-owned and generated content in order to achieve brand recall across all target audiences.
Make informed, research-driven decisions through market insights to build rollout and PR campaign for TEF Programmes and initiatives
Help develop and deploy key market messages and dissemination strategies for the Foundation
Engage internal audience Groupwide through a variety of initiatives to keep them informed, engaged and involved
Conduct monthly Mailchimp kaizen for operational efficiency to eliminate duplicates, errors, etc.
Achieve Page 1 ranking of the words "African entrepreneurs" and all related phrases
Grow the number of Anglophone and Francophone speaking influencers in the TEF email subscriber database to 3000