Digital Marketing Manager at Daystar Christian Centre

⏲ Nov 21, 2023, 8:49 PM
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Daystar Christian Centre (DCC) was established on the firm foundation of God’s word given to His servants, Sam & Nike Adeyemi in November 18, 1995, to empower individuals to discover, develop, release and maximize our potentials in God through the word. By the grace of God, Daystar Christian Centre remains committed to executing this mandate through weekly worship gatherings and community outreaches; and God stays faithful to supporting the ministry by a steady increase in our numbers and impact.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

We are in search of a talented and experienced Digital Marketing Manager. If you are interested in showcasing your digital marketing skills and competence and you are ready to join our fantastic communications team this role is for you.
You will be responsible for overseeing the overall digital marketing strategy of the organization; developing, implementing, tracking, and optimizing digital marketing campaigns to ensure digital growth.

Job Summary

This role is expected to possess exceptional knowledge of current marketing tools; must be able to initiate digital campaigns and run with them from conception up to the execution.
The digital marketing manager will work closely with our Media Production, and IT departments.
This collaboration must be effective to ensure prompt campaign launches. It also allows the entire team to stay within the allocated digital marketing budgets.

Specific Duties and Responsibilities

Develop and scrutinize all digital marketing campaign budgets
Develop and manage the digital marketing unit.
Handle digital advertising, email marketing, and make inputs into the organization’s website and marketing databases
Analysis of end-to-end consumer experience on all the organization’s digital channels.
Identify the latest digital technologies and current digital trends affecting the industry and provide adoption or adjustment strategies.
Prepare and submit monthly digital marketing performance reports
Plan and oversee the organization's social media channels
Grow the website traffic and enable digital growth
Content creation, distribution and marketing
Monitor the primary marketing metrics to establish the effectiveness of online advertising
Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
Review the brand message regularly to ascertain its consistency
Develop a workable digital marketing strategy
Collaborate with other supporting teams to create impressive client-centered landing pages
Recruitment, selection, and training of Social Media and other digital marketing operations employees.
Provide educational opportunities, relevant information, and growth opportunities for digital marketing unit staff
Other related tasks.

Objectives

To deliver effective and timely communication on Daystar’s activities to members, intending members and other stakeholders and publics, promoting a STRONG brand by TELLING compelling STORIES that continue to attract our target audience via digital channels.

Performance Indicators
The digital marketing manager must ensure that appropriate strategy, tactics, and tools are in place to achieve the digital marketing KPIs in these main areas:

Lead generation
Website & traffic metrics
SEO
Paid advertising
Social media tracking
Email Marketing
Content Marketing

Qualifications Required

Bachelor's Degree / HND in a relevant discipline
Google digital marketing certifications and other social media certifications
Experience in SEO and SEM strategy and keyword research
Proficiency in photo and video editing software.
Understanding of website analytics tools, such as Google Analytics
Analytical mind, with a passion for measuring data.
5-7 years experience with at least 2 to 3 years in a managerial position.

Competence Required:

Skills
Knowledge
Attitude
Ready to train and develop team members
Showcase high levels of professionalism.
Ready to be a catalyst for change.
Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills
In-depth knowledge of current digital trends
In-depth knowledge of various social media platforms and best practices
Excellent Leadership skills