Digital Marketing Administrator at Heights Access Nigeria Limited

Heights Access Nigeria team is made up of some exceptional people who have extensive experience in all aspects of construction and industrial equipment specification, engineering, procurement and execution. Our team has over 100 years of cumulative and rounded experience most of which were gained by hands on tutoring facilitated by our manufacturing partners and conducted in very deft and deliberate manner over several years and still on going.

We are recruiting to fill the vacant position below:   Job Title: Digital Marketing Administrator Location: Lagos Reports to: Head Commercial Unit

Job Description & Accountabilities

• Responsible for all online activities that will generate interest online from targeted Customer Segment and Convert these interests to inquiries.

Online Marketing/Web management:

• Manage updates to corporate website to increase overall website effectiveness and SEO.
• Review, analyze, and interpret data; provide actionable recommendations to improve online marketing performance.
• Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization
• Create and manage content development and marketing strategies and social media presence.
• Manage email and social media marketing campaigns
• E- research to attract new customers
• Direct responsibility for all company E- channel activities that result in generation of intel, interests, leads & enquiries in our Innovative Equipment Solutions and Services
• Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM (Paid search), social media, mobile and online events such as podcasts etc.
• Create website layout/user interface by using standard HTML/CSS practices.
• Manage current and new email marketing programs, with emphasis on testing to optimize the effectiveness of campaigns.
• Execute day-to-day management of SEM campaigns, pushing to drive new leads at an effective cost.

Marketing Plan Implementation:

• Oversee the creation of marketing materials, including brochures, collateral, sales tools, presentations, case studies, white papers, email. Work with Marketing and Sales teams to develop sales tools, including presentations and sell sheets.
• Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources to execute new marketing ideas. Partner and interact with vendors to supply materials supporting marketing concepts.
• Follow up marketing processes, staff, and vendors to ensure timely delivery of outcomes. Manage and forecast assigned marketing budget.
• Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans.
• Participate with Management to develop marketing and brand strategies to support organizational objectives. Knowledge of and ability to apply marketing strategies to marketing tactics is critical in this position.
• Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty. Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives.
• Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives. Provide subject matter expertise on appropriate marketing mix and vehicles to achieve objectives, while exploring new mediums. Research, recommend and develop new marketing ideas.

Brand Marketing:

• Implement brand-building tactics, and recommend new ideas to increase company brand awareness in the category.
• Online events organization
• Assist in efforts to strengthen the company brand identity, awareness, and consistency. Be the “brand champion.”
• Update brand identity standards and ensure consistent execution across the organization.

Video Editing:

• Regularly collaborate with marketing team
• Follow the company’s brand guidelines
• Develop an overall video brand messaging strategy
• Capture studio quality photographs and video
• Manage and oversee all technical aspects of video recording and editing

Minimum Qualifications

• Excellent written and verbal communication skills
• E- channels management executive
• Content management and Editing
• Bachelor's Degree
• 5 years minimum digital marketing role
• 10 years post NYSC experience

Package

• Negotiable Remuneration
• Training Opportunities

 

How to Apply Interested and qualified candidates should send their CV to: [email protected] using the "Job Title" as the subject of your email.