Digital Marketer / SEO Specialist at Zinox Media Limited

⏲ Mar 9, 2023, 1:23 AM
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Zinox Media Limited is an IT consultancy company with an initial focus on website design,development and IT outsourcing. We offer a sturdy edge in your business digital transformation process. We also blend digital technology into all areas of your business and basically give you a better way to operate and deliver the best value to your customers and achieve ROI. We study, analyse and come up with solutions to solve all your business problems with the cutting edge technology and automation. We aid clients to migrate to the cloud to stay agile, flexible and have a competitive advantage. Proud Owners of Wazobia Technologies

We are recruiting to fill the position below:

Job Title: Digital Marketer / SEO Specialist

Location: Lagos

Job Description

Wazobia Technologies is looking for a versatile Digital Marketer. Your major duties will be to liven up our brand, cultivate and build partnerships, and promote our company across all digital channels.
You must have prior experience in a related digital function and be knowledgeable about AdWords, SEO, and CRM.
You will be developing shareable material suitable for particular networks, keeping an eye on and participating in pertinent social debates, managing the company's social media presence, particularly on LinkedIn, tracking, and measuring.
We need someone who can persuade both internal and external stakeholders to embrace our vision while also being analytical, strategic, and determined.
For someone with experience in developing, implementing, and optimizing digital campaigns and who appreciates working in a fast-paced setting where their skills could actually make a difference, this is an excellent opportunity.

Responsibilities

Implementing the digital marketing strategy
Delivering the SEO strategy to drive traffic and revenue
Creating engaging content for all digital channels and copywriting with backlinks
Social Media Optimization and Monitoring SEO performance
Lead generation, Recruit database using lead generation
Increase traffic, Tracking and reporting, Achieve agreed KPIs, Blogs, social media, PPC
Implementing PR strategy
Building and maintaining a brand’s presence across multiple social media channels
Creating, executing and monitoring marketing campaign budgets
Collaborating with media and sales teams to improve marketing results
Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
Preparing reports on the performance of marketing campaigns
Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels. Ensure content is informative and appealing
You will have experience in a digital marketing communications role and a proven track record of producing engaging digital content.
Interpret and apply analytics and audience insight. You will have a strong understanding of digital channels, including SEO, PPC and paid advertising, and be able to test outcomes to improve user journeys.
Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
Run and prepare email campaigns
Preparation of social media plan, content & visuals as well as automation
Grow newsletter subscriptions
Keyword analysis
Link building in specific markets
Lead and/or collaborate on micro sites, landing pages, and main site refreshes
Automate distribution of content on all platforms ( Linkedin, Medium, Instagram, Twitter, etc.)
Competitor research via benchmarking
Email Marketing campaigns, newsletter
Grow/explore relevant audiences for the company’s blog, website, and landing pages
Create/optimize landing pages and conversion rates