Digital Brand Strategist at Tomato Digitals

Tomato Digitals Company is recruiting suitable candidates to fill the position below:

Job Title: Digital Brand Strategist

Location: Lagos
Employment Type: Full-time

Responsibilities

Staying up-to-date on consumer research and market trends.
Creating strategies to enhance a brand’s visibility and market share.
Creating strategies to drive communication across all medium. Via mail, social media and various forms of advertising and marketing.
Participate and recommend various brand awareness activities for organization and implement all marketing strategies for all brands and implement all programs as per requirement.
Briefing and collaborating with creative teams.
Leading ideation and brainstorming sessions.
Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
Conduct research on clients marketing strategies, customer profile and market share to develop a strong sense of strengths, weaknesses and opportunities to improve brand positioning.
You are expected to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles.
Creating, write copy and brand strategy documents.
Developing of brand stories and strategies.
Organize and participate in all meetings with clients and design content for all brands and administer all projects in various segments.
Assist to promote all brands with help of various social networking sites and associate e-content tools and maintain awareness for all campaigns and design all PR plans and proposals.

Qualifications

Degree in Advertising, Marketing, Statistics, Business, Economics,Communication Science or equivalent.
2-5 years work experience.
Excellent written and verbal communication skills.
Firm grasp of emerging digital tools.
Thorough understanding of digital touchpoints.
Strong research skills.
Excellent presentation skills.
Insightful and perceptive.
Business knowledge.
Deadline driven.
Understanding of web analytics.
Possess broad knowledge of best digital practices.
Excellent interpersonal skills.
Collaborator, communicator and influencer
Strategic and structured thinker
Biased toward action and results
Brand management experience preferred.
Excellent time management and project management skills
Creative and compelling storyteller.