Demand Creation Advisor at the Global Alliance for Improved Nutrition (GAIN)

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. In particular, we aim to make healthier food choices more desirable, more available, and more affordable. GAIN’s mission is to advance nutrition outcomes by improving consumption of nutritious and safe food for all people, especially the most vulnerable to malnutrition.

We are recruiting to fill the position below:

Job Title: Demand Creation Advisor

Location: Abuja
Contract Type: Fixed Term
Classification: D5 - Manager
Duration: 60 Months
Travel Required: Up to 30%

About the Role

• We are recruiting a Demand Creation Advisor to co-design and provide technical support to the implementation of innovative marketing strategies to improve the demand creation components of GAIN Nigeria projects. This position will be based in the GAIN Nigeria office in Abuja, Nigeria.
• Reporting to the Deputy Country Director, The Demand Creation Specialist is a key member of the technical team that provides essential support to GAIN Nigeria projects.
• The postholder will work closely with project teams in the GAIN Nigeria programme and provide technical support for demand creation/marketing.
• This position will co-design and provide technical support to the implementation of innovative marketing strategies to improve desirability, purchasing, and consumption of nutritious and safe food.
• This position will work in a cross-functional team to ensure coordination and cohesion among programmatic strategies across supply, demand, and enabling environment.
• The cross functional team consists of programme staff with expertise in consumer and brand marketing, agribusiness, retail marketing, policy, and community engagement, based in Nigeria and globally.

Key Specifics include:

• Leading on the implementation and technical design of the demand creation/marketing strategy and food business engagement strategy for the GAIN Nigeria projects
• Co-leading with project managers in the development of workplans for the demand creation components of projects, efficiently distributing tasks and resources adequately across the fiscal year and addressing issues that may cause delays in a timeline manner
• Managing agencies to implement and deliver various parts of the workplan, including supervision of agency’s work to ensure quality of deliverables, workflow for review of deliverables by relevant GAIN staff
• Providing technical support and oversight to budgeting and forecasting for the demand creation/marketing components of projects
• Overseeing the procurement process for the demand creation/marketing component including the request for proposal, proposal evaluation, contracting, and payment processing
• Providing technical advice to project managers and support staff focused on value chain, retail engagement, consumer and community engagement and supporting the effective activity and financial management as well as internal reporting of the project
• Collaborating with senior project managers, revising plans / strategies in view of emerging data and leading the piloting of new strategies through internal approvals

Qualifications
Education:

• A Master’s Degree in Marketing or a suitable equivalent is required.
• Diploma or equivalent certification in advertising or media is highly desirable.

Experience:

• Substantial experience in marketing management, with focus on consumer-facing advertising, brands and/or retail strategies, required.
• Substantive experience in experiential and event marketing; trade marketing; marketing communications; digital marketing and marketing research.
• Creative asset and agency management with experience in developing work plans
• Good experience in budget administration, sales techniques and financial management..
• Good experience in people management, required.
• Experience working in a public/private partnership environment, and engagement with government, desirable.
• Familiarity with media buying, planning and research.
• Substantive experience in media & Advertising (ATL, PR, and BTL marketing activities); public relations (PR) and business development.
• Demonstrated experience in content generation, promotion and brand management, as well designing, leading and implementing multiple marketing strategies and campaigns

About You

• The ideal candidate should have proven experience in marketing, with focus on consumer-facing advertising, brands and/or retail strategies.
• You must be experienced in using management tools, e.g., GANTT charts, SPRINT process and can interpret technical reports (media coverage reports, retail sales reports, consumer. insight reports) as well as monitoring data to develop or revise strategies and prepare recommendations.
• Experience working in a public/private partnership environment, and engagement with government would be an asset.
• Clear and systematic thinking that demonstrates expert problem solving, creativity and good judgement are also essential to this position.
• You should be a strong influencer with the ability to build and maintain effective working relationships externally and internally.

About Our Offer

• The starting salary on offer for this role is from N12,037,380 - N13,763,436 per annum (depending on experience).
• GAIN has a fair and competitive salary structure that allows for annual progression subject to good performance. In addition, GAIN offers a total of 37 days holiday per year (including annual leave, public holidays and additional office closure days), an attractive pension scheme and competitive insurance cover including health, travel and life assurance.
• We are committed to the health of our staff, especially in these challenging times, and have developed a programme of wellbeing that includes flexible working, additional leave allowances, wellbeing days, mindfulness coaching and access to independent and confidential counselling.
• GAIN also has a strong commitment to professional development. We will support you to grow in your career through both formal and informal training, and are committed to providing opportunities through internal recruitment, secondments and promotion. All of this is delivered in a supportive and collaborative environment.

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline  28th November, 2022.