Content Strategist at Elizabeth Maddeux Limited


Elizabeth Maddeux Limited - Our client is a start-up proptech company with the vision to cater to accommodation needs in Africa using the ultimate app exclusively designed for Africans seeking exciting short-term getaways.

They are recruiting to fill the position below:



Job Title: Content Strategist

Location: Lagos
Employment Type: Full-time
Job Type: Hybrid

Job Duties

  • Owning the execution of an editorial calendar incorporating engaging content that brings clients and referrals
  • Performing exhaustive research to gain in-depth knowledge of all customer personas
  • Performing extensive research and analysis on consumer thoughts and trends
  • Creating specifications and content appropriate for the brand’s target audience
  • Ideation and creation of social media content across all platforms (Instagram, Facebook, YouTube, Twitter/Threads, LinkedIn)
  • Assisting with Public Relations initiatives as they come up
  • Developing content governance guidelines for tone, style, and voice of all content and ensuring they are followed
  • Developing editorial strategy so content is consistent across all delivery platforms
  • Conducting periodic content audits
  • Tracking and calculating content ROI
  • Ensuring that content strategy meets business objectives
  • Strategizing and improving content delivery and promotion
  • Execute and optimize email campaigns and flows
  • Creating advertising and marketing materials and overseeing their production
  • Creating advertising material for print, billboards, lamp posts, electronic boards, etc
  • Planning and executing content production with the CEO and other executives at the firm
  • Collaborating with content management teams, creative teams, and writers to implement the strategy
  • Analyzing the content marketing strategy to evaluate whether it's working or not.

Qualifications

  • B.Sc. in Mass Communication or any related field
  • 2+ years of experience creating and executing a content calendar
  • Proven ability to drive growth and engagement on social media
  • Ability to provide examples of prior content creation, from ideation to execution
  • Data-driven with solid understanding of key content metrics
  • Excellent copywriting skills
  • Content monetization skills
  • Strong team-building skills
  • Strong attention to detail
  • Strong Leadership qualities
  • Ability to capture a brand voice and values and implement across all forms of content
  • Strong research and proof-reading skills
  • Knack for conceptualizing new content through the repurposing of existing video and written content
  • Superior organizational skills.

Salary
N250,000 - N300,000 / month.

 

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using "Content Strategist" as the subject of the mail

Application Deadline  15th February, 2024.