Commercial Analytics & Insights Manager at Guinness Nigeria Plc


Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:



Job Title: Commercial Analytics & Insights Manager

Job Requisition ID: JR1103390
Location: Ikeja, Lagos
Job Type: Full time

Job Description

  • The role is responsible for driving great insights through execution reporting to ensure quicker decisions are made, managing performance from a total Business perspective all the way down to store level and driving accountability at all levels.
  • The role holder will be the point of contact for Sales Operations to drive the correct execution standards by Channel as well as the key contact to CP&A to ensure tracking elements are briefed on time and objectives are measured as agreed upon and signed off. 
  • The role holder will also drive correct level of Reporting, focusing on exceptions, to ensure gaps are identified and closed to drive business NSV.

Other Key Accountabilities
Sales Systems & Data Management:

  • Collaborate with the Sales Team and Data Specialists to integrate, develop and implement systems solutions to increase commercial results through improved KPI measurement and reporting and business processing capability.
  • Create and updates the SFA system with all the approved activities for execution by the sales team
  • Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
  • Support with data quality assurance and data cleansing of existing data sets for analysis
  • Develop business cases on any additional enhancements that are not within the current system capabilities

Drive Insights from Gap analysis measures:

  • Build actionable insights from outlet execution reports and be fully accountable to develop exception reporting, highlighting gaps and identifying opportunities, risks and recommending an action plan to close the gaps.
  • Develop streamlined processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy.
  • Identifying and understanding performance trends, assessing performance against targets and highlights opportunities.
  • Process and analyze large datasets, producing clear findings and recommendations.
  • Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month.
  • Ensure consistency in reporting and actionable execution plans by channel and segment.

Systems reporting and analysis to facilitate strategic growth:

  • Facilitate alignment of business strategy with customer strategy
  • Analyse operational intelligence to ensure accuracy and provide meaning and trends.
  • Align reports to business objectives.
  • Collaborate with Capability Manager to develop relevant training materials (assist in training where required)
  • Customer Market and KAM team – align to Global training.
  • Generate and analyse reports and provide feedback on reporting when necessary.
  • Explore and identify new business opportunities and make recommendations for action.
  • Provide monthly reports on key KPI’s being tracked by the Sales team, highlighting areas of concern and opportunity.

Facilitate operational excellence:

  • Understand the expectations of stakeholders.
  • Monitor and measure operational activities and key outputs.
  • Ensure the integrity of data.
  • Work with Commercial MD lead to align data across all Platforms
  • Trax insights and Pricing
  • 3rd Party capability audit
  • Supporting Execution activity by providing Insights for trade team
  • Supporting the team with National or Quarterly Dashboards
  • Provide support to KAM and Divisional Teams
  • Engage with sales operational team to facilitate and support achievement of excellence.
  • Identify projects to streamline areas for improvement.

Compliance:

  • Familiarize and comply with applicable procurement agreements, licenses, legislation, regulatory policies, internal policies, and procedures, etc.

Experience, Qualifications and Leadership

  • Commercial Graduate Degree Qualification – Business Related
  • Experience in Commercial (Minimum 2-3 years) working in sales and or customer marketing is a prerequisite.
  • Basic experience in Planning functions (minimum 1-2 years)
  • Familiarity with market measurement data and interpretation into actionable insights
  • Project Management Expertise
  • Build collaborative and influential relationships with peers in Commercial.
  • Strong analytical skills, systems aptitude, and data-handling expertise
  • Work within a virtual team, cross-functionally and with a high sense of initiative and ownership, being self-sufficient and independent.
  • Category and competitor knowledge
  • Basic understanding of our industry, the channels our products are sold, in-store requirements and account specific marketing.

Key Skills:

  • Commercial Acumen with keen learning mindset
  • High cognitive ability
  • Good analytical skills and a high attention to detail
  • Need to be flexible, entrepreneurial, and ability to work with multiple stakeholders.
  • Excellent communication skills (written and verbal)
  • Excellent planning skills
  • Good Decision Quality
  • Facilitate operational simplicity, enabling decisions to be made, aligned to and executed swiftly.
  • Dealing with day-to-day ambiguity & problem-solving ability
  • Proven commercial acumen with strong focus on financial acumen and analytical skills, with the ability to translate into actionable insights.

 

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 4th October, 2024.