Brands and Marketing Manager at Wellcome Nigeria Food Industry Co. Limited

Wellcome Nigeria Food Industry Co. Limited is a reputable Food Company into production of snack foods. The company is a big player in the FMCG industry and have being making name for itself.

We are recruiting to fill the position below:

Job Title: Brands and Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking to hire a Brands and Marketing Manager who will run the daily activities of the marketing team, develop brands initiatives, device and implement effective campaign strategies to increase market visibility of the company's product

Key Responsibilities

• Research and determine product weaknesses and areas to be modified
• Monitor market trends, research consumer markets and competitors’ activities
• Making decisions about the cost of branding and analyzing trends in customer spending
• Overseeing social media accounts and ensure brand consistency
• Manage a team of marketing people working on brand initiatives
• Writing pitches, blog posts and articles
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices and tactics
• Devise innovative growth strategies
• Creating designs and layouts for media outlets

Requirements
Education:

• Higher Degree Diploma in Art / Science or Bachelor of Art / Science / Education in Marketing or a related field.

Experience:

• Minimum of 5 years experience as a Brand Manager; food industry experience will be an addedadvantage

Other Requirements and Skills:

• Proven working experience as Brand Manager, for food processing company
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix.

How to Apply
Interested and qualified candidates should send their CV / Resume to: [email protected] using the Job Title as the subject of the email.

Application Deadline 20th October, 2023.