Brand Manager - BF Portfolio at the Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company, you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Brand Manager - BF Portfolio
Location: Lagos
Employment Type: Full-time
Job Description
- The Brand Manager for the White Spirits & Super Premium Portfolio will be responsible for the part of the BF Portfolio that includes White Spirits (Gin, Tequila, Rum) and also the Super Premium Whiskeys category of the portfolio.
Responsibilities
- Develops & Implements Brand Plans based on CCHBC’s and Brand Owners Consumer Strategy
- Drive the luxury partnering initiatives across the brand portfolio with like-minded aspirational brands externally.
- Participates in Commercial Planning to align brand priorities.
- Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships.
- Develops and executes all ATL / Digital Engaging Communication
- Evaluates & measures marketing activities including coordination of major PR events and launches as well as high profile events for consumers, trade and media.
- Develops routines and aligns processes with brand owner marketing department.
- Builds effective relationships with advertising agencies.
- Create new opportunities for product development and implement them within the agreed time
- Drives Innovation behind specific Brands
- Identifies opportunities through market insights & Field Sales feedback from the market and drives initiatives leading to profitability.
- Ensures successful launching of all new products/categories & best practices sharing to total team.
- Develops and cascades brand strategy to the total commercial team and leads upwards and towards external stakeholders to drive relevant initiatives.
- Develops internal communication campaign for informing & engaging stakeholders (new launches, campaigns & brand events)
- Establishes performance management routines with marketing & customer insights teams.
- Coordinate the introduction of new products from the development phase and after the launch.
- Achieve agreed level of brand contribution through active monitoring and control of pricing, trade offers and DME (IMAP) spends.
- Builds alliances with key cooperating departments through common routines (PS Trade Mkt / Off Trade Team / NKA Team /e-Com)
- Develops a cross-functional team approach and routines (Commercial finance, SC, Procurement and ComEx) to achieve results’.
- Develops and manages the development of the respective Brand Portfolio Annual Business Plan
- Manages performance at Brand level (Volume, NSR, SOM, Consumer KBIs)
- Manage brand budget while ensuring achievement of relevant targets.
Qualifications
- Alcohol Category Consumer Marketing Capabilities
- On-Trade (HORECA) Leadership and acumen
- Bachelor’s degree plus 5+ years brand marketing and/or sales experience in a consumer goods environment.
- Demonstrated experience in developing, executing, and managing brand plans especially on Super Premium Brands
- Experience planning and / or activating against multicultural consumers: having an Inclusive Marketing mindset.
- Spirits / Beverage Alcohol industry experience is mandatory.
- Overall commercial understanding & business judgment – decision making quality.
How to Apply
Interested and qualified candidates should:
Click here to apply