Commerce questions and answers

Commerce Questions and Answers

Test and improve your knowledge of the fundamentals of buying and selling with these Commerce past questions and answers.

761.

The concept which says that a company's production policy should be centered on the ultimate user of the product is known as

A.

market segmentation

B.

consumer sovereignty

C.

marketing mix

D.

marketing research

Correct answer is B

Consumer sovereignty is an economic concept where the consumer has some controlling power over goods that are produced, and the idea that the consumer is the best judge of their own welfare.

762.

Trade fairs and exhibitions are media of

A.

sales promotion

B.

customer service

C.

market segmentation

D.

advertising

Correct answer is A

No explanation has been provided for this answer.

763.

Advertising efforts geared towards a particular audience is known as

A.

mass advertising

B.

direct advertising

C.

persuasive advertising

D.

indirect advertising

Correct answer is B

No explanation has been provided for this answer.

764.

A contract made between a ship owner and a merchant for the carriage of cargo is

A.

ships' manifest

B.

charter party

C.

freight forward

D.

cargo service

Correct answer is B

No explanation has been provided for this answer.

765.

The type of transport a manufacturer will use will be influenced by

A.

type of sales

B.

the tax on the goods

C.

the customer's age

D.

nature of the goods

Correct answer is D

No explanation has been provided for this answer.