Vacancies at PathCare Laboratories for Marketing Executives

PathCare Laboratories, a leading Laboratory company - Since 2004 we have been caring for the health of you and your family while offering support and expertise to medical professionals. With the widest range of tests available and laboratories countrywide, we are trusted by millions to provide access to reliable testing, and to deliver fast, accurate results. We are recruiting to fill the position below:     Job Title: Marketing Executive Location: Lagos Job Description

• To implement the annual marketing and communication strategy for the organization
• Brand management - to develop and maintain the corporate image and reputation of the company through a well-defined process
• Standardized design for Signage, ensure vehicles, Bikes, and uniforms for Front office staff comply with brand requirements,
• To coordinate public relations and advertising for the company,
• To liaise with PR companies and manage interface on implementation of public relations related activities as defined by the marketing strategy.
• To coordinate all marketing campaigns / programmes
• To manage all social media platform, website and ensure they are updated and information posted is credible (verified), valid and relevant.
• To contribute to the development of marketing strategy
• To design and implement tools for Market studies, Trend Identification, Trend Analysis, Market/ Competitive Intelligence, compiling and collating market data
• To benchmark performance and make business forecasts
• To develop presentations and proposals for current clients and new business pitches
• To provide regular reports on marketing activities
• To ensure all marketing communication materials/souvenirs are standardized and readily available for distribution at all location nationwide and events
• To plan and manage internal communications and awareness of corporate direction, mission, aims and activities
• To organise and coordinate all marketing events for the company, e.g. Doctors Forum, AGPMPN, CSR initiatives, conferences, and other marketing events
• To ensure corporate communications year plan is updated and accurate.

• A first Degree in Biochemistry, Medicine, Microbiology, Pharmacy or any related discipline.
• 2-3 years relevant marketing experience.
• Ability to meet deadlines.
• A can do attitude.