Student Admissions Officer (Marketing) at Transnational Academic Group

Transnational Academic Group is owned and operated by a group that focuses on building value across three major business verticals including media, education, and information technology. The Group includes, among other interests, Global Institute Middle East FZ. LLC, CNBC Africa, Forbes Africa, Tech One Global, and SAMAA TV. Our goal is to provide contextually relevant world-class post secondary and professional education to students and organisations in Africa and the Middle East. At TAG, we develop the people who develop nations. Our Partners: Established in 2013 in partnership with Lancaster University, TAG West Africa operates Lancaster University Ghana. TAG Middle East - in partnership with Curtin University - established Curtin University Dubai in 2017, and Murdoch University Dubai in 2008.

We are recruiting to fill the position below:

Job Title: Student Admissions Officer (Marketing)

Location: Lagos
Employment Type: Full-time
Department: Recruitment & Admissions
Reports directly to (Line Manager): Recruitment & Admissions Office Manager - Nigeria

Job Summary/Purpose

• Responsible for the recruitment of students into the university’s programmes.

Main Duties and Responsibilities
Build an understanding of each students’ needs and interest:

• Build and maintain good relationship with prospective students;
• Get to know prospective students through enquiries and active listening;
• Develop an understanding of each student’s needs and interest;
• Identify what each prospective student needs, then personalise and tailor your offer accordingly;

Calls, Lead Management and Updates:

• Act as first port-of-call for admissions enquiries;
• Call and follow up on all leads generated and assigned;
• Maintains management information on enquiries using the Customer Relations Management (CRM) system;
• Ensure that lead statuses, notes and personal details are kept fully up to date at all times and after each and every communication with prospective students;
• Respond to admissions enquiries within 24 hours during working week;

Provide guidance on Admission Process, making the experience positive and memorable:

• Provide guidance on admission process, making the experience positive and engaging throughout;
• Advise applicants on programme choices, offering relevant information to enable applicant make an informed choice;
• Ensure that prospective students have memorable student experience throughout their “Student Journey” from enquiry to enrolment;

Recruitment Events & Activities:

• Support Event Coordinator, Business Development Associate and Manager in the planning and organisation of Education Fairs, Open Days and student recruitment fairs leading to successful students recruitment;
• Organise campus events and tours for groups of students that can lead to interest in university programmes and enrolment;
• Actively lead school visits activities or presentations, engagement on or off campus that lead to successfully student recruitment and conversion.

Applications Management:

• Submit complete application documents to Admissions Officer to process and issue offers;
• Follow up to explain details on offers and convert offer holders immediately offers are issued;
• Advise and guide prospective students through the admissions process and positively influence their views to translate into enrolment;
• Analyse the applicant pool to help manage the application pipeline and ensure quality targets are met;
• Use TAG CRM systems to engage with enquiries and applicants to optimize and manage their experience through the application process and ensure successful conversion rate;
• Arrange interviews for prospective students where necessary;
• Provide effective support to international students and their parents, both face-to-face and through e-mail, newsletters and social media, whiles articulating the value of LUG experience and an LUG degree to these different audiences;

Conversion:

• Drive conversion at each stage of the pipeline by maintaining a focus on closing towards the next step;
• Deal with new enquiries effectively and convert the enquiry to a visit to the campus;
• Organise campus tours and run information sessions for prospective students interested in finding out more about programmes of the university;
• Facilitate the application process in a straightforward and efficient way to convert applications to enrolment;
• Support students in their induction and orientation to ensure a positive start to their “Student Journey”;
• Ensure that prospective Foundation and Undergraduate students receive relevant pre-arrival information that will enhance great student experience;
• Liaise with Line Manager to develop conversion plans so candidates accept their offers;
• Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest;

Other Duties:

• Contribute and promote LUG brand;
• Ensure that duties are undertaken in accordance with quality standards and assurance framework of regulatory bodies (such NAB, BAC, TAG, LU etc.);
• Provide support to the Business Development and Marketing & PR Teams in any tasks which may arise;
• Collaborate closely with colleagues in other operations across the University campus to enable cross department working and sharing of intelligence;
• Proactively review delivery of own areas of responsibility to improve efficiency and effectiveness;
• Performs any other duties that may be assigned from time to time.

Reporting Requirements:

• Submit monthly work plan to Line Manager
• Submit weekly call centre and conversion report to Line Manager
• Submit monthly call centre and conversion report to Line Manager

Key Performance Indicators (KPI’s)/ Performance Assessment Criteria
Your performance as Student Recruitment Officer will be assessed in consideration of the following benchmarks:

• Your contributions to the overall target of Recruitment & Admissions department;
• Achievement of your assigned target for the period;
• Evidence of developing strong relationships with prospective applicants which have impacted positively on lead generation and thereby maximized conversion rates into enrolment target;
• Evidence of continuous improvement on recruitment and conversion processes and procedures;
• Demonstrable evidence of delivering high-quality service to students and other stakeholders;
• Execution of assigned duties within timelines, while ensuring quality standards are maintained at all times;
• Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders;

Educational/Academic Qualifications

• Relevant Bachelor's Degree or equivalent experience is essential;
• Professional Certification in Sales and/or Marketing, Customer Service;

Technical Competencies - (Knowledge and Experience required):

• Working knowledge of Higher Education system, in particular recruitment cycles;
• Significant working knowledge and experience in sales, marketing and customer care;
• Experience of applying sales/engagement/conversion techniques;
• Collaborative team player with experience working in a dynamic multi-cultural organisation;
• Excellent knowledge of the university’s programme portfolio and entry/admission requirements;
• In-depth knowledge of students recruitment processes and procedures;
• Knowledge and understanding of cultural differences and how to manage these in the context of student recruitment and marketing;
• Awareness of the business education market and finance education sector;
• Strong interest in delivering high end services;

Planning and Organising Skills required:

• Experience of planning, prioritizing and organising work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines;
• Ability to develop annual evidence based operational recruitment plans and campaigns to deliver on a longer term strategic plan;
• Good project management skills;
• Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders;

Communication Skills Required:

• Excellent written and oral communication skills including the ability to negotiate and adjust information that need careful explanation or interpretation to suit the needs of different audiences;
• Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;
• Good report writing skills;
• Excellent presentation skills;
• Excellent telephone etiquette

Initiative and Problem Solving Skills Required:

• Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions;

IT Skills Required:

• Proficient in MS Office Suite
• Competent in the use of CRM databases and spreadsheets;
• Proficient in internet use;

Personality/Behaviour/Attitude:

• Good interpersonal skills;
• Critical thinker;
• Results driven and self-motivated;
• Commitment and understanding of equal opportunities within diverse and multicultural environment
• Passion for building and maintaining relationships;
• Demonstrable positive attitude toward work;
• Attentive to details and dedicated to quality;
• Ability to guard confidentiality of process and information;
• Proactive;
• Innovative;

Internal and Externa Communications
Internal Stakeholders:

• Provost
• Deputy Provost
• CEO
• CFO
• Marketing, Recruitment & Admissions, & BD team
• Student Affairs department
• Registry department
• All other staff
• Students

External Stakeholders:

• Applicants to LUG’s Foundation, Undergraduate and Postgraduate programmes
• Parents of potential students
• International schools
• Potential stakeholders
• General public
• Faculty
• Heads of Schools
• School Counsellors
• University-appointed international agents
• Other universities and educational organisations.

Salary
N300,000 - N330,000 / Month.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.

Note: Only shortlisted candidates will be contacted.

Application Deadline 7th November, 2023.