Senior Public Relations (PR) Manager at Wakanow

⏲ Feb 17, 2023, 11:19 PM
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Wakanow is Africa's leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.

We are recruiting to fill the position below:

Job Title: Senior Public Relations (PR) Manager

Location: Lagos

Job Description

The primary objective of the Senior PR Manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Wakanow through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.

Responsibilities

Build Wakanow’s brand awareness and enhance visibility, positive image and reputation of Wakanow through PR and corporate communications
Develop and execute effective internal and external communications strategies for Wakanow.
Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communications
Review and approve all content forms created by agency partners
Proactively work to find story telling opportunities that build Wakanow’s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand
Drive stakeholder-related PR activities for Wakanow’s growing network of partners (planning, messaging, announcements, media relations and events)
Develop social media plans and manage social media channels
Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials
Work closely with senior management in drafting the corporate social responsibility / sustainability framework
Conceptualize and implement fresh communication campaigns, partnerships and other news-driving initiatives to build and sustain buzz
Develop escalation protocols for managing communication crises should they arise
Assist in media outreach to leverage local community relations and social responsibility projects
Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening new stores.
Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals
Develop and manage relationships with the media and other key stakeholders
Develop and administer corporate social responsibility activities for the organization
Define key messages and prepare talking points, briefings and provide coaching to company spokes people as needed
Leverage analytics and reports to determine effectiveness and seek continual improvement of communication campaigns

Requirements
Minimum Qualifications:

A relevant Bachelor’s Degree
Postgraduate Degrees are not mandatory, but may also be beneficial
At least 5 years relevant work experience.
Corporate and consumer PR background, preferably with retail or sales experience.
Experience with financial metrics, analytics and using data to inform marketing or product strategy
Project management certification is an added advantage.

Knowledge, Skills, and Attributes:

Experience in developing marketing strategy in a consumer brand agency or strategic consulting firm
Self-motivated, well-connected , high judgement and creative communications professional
Previous experience working in a fast paced, dynamic organization with a track record of generating results
Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders
Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively
Passionate about excellence in writing and verbal communications
An understanding of Wakanow’s business and the retail industry.
Experience in writing clear and impactful press releases
Experience in developing and executing brand campaigns
Extensive project management experience
Experience in analytical problem solving, quantitative analysis and communicating findings to senior management
Experience managing projects that involve internal stakeholders and external partners