Product Manager, Consumer Loans at United Bank for Africa Plc

⏲ Nov 12, 2022, 3:16 PM
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United Bank for Africa Plc (UBA) is one of Africa's leading financial institutions, with operations in 19 African countries and 3 global financial centres: London, Paris and New York. From a single country organisation founded in 1949 in Nigeria UBA has grown to become a pan-African provider of financial services with over 11 million customers, through close to 1000 business offices and touch points globally.

We are recruiting to fill the position below:

Job Title: Product Manager, Consumer Loans

Location: Nigeria

Job Objective(s)

The Product Manager has full profit & loss accountability for the product and is responsible for comprehensive, end-to-end management of the product portfolio including ideation, product design, product development, product marketing (in conjunction with Product Marketing), business development, product pricing, profitability analysis, process and counterparty management, etc.
The Product Manager works with multiple stakeholders across the bank and takes full ownership for the product budget, management and product delivery throughout the product lifecycle.
Responsibilities also include the establishment of key relationships targeted at customer acquisition, retention and value-adding customer experience; client engagements; establishment and implementation of customer engagement plan.

Duties & Responsibilities

Utilizes market research to identify customer needs/trends and opportunities for new product innovation and product enhancements.
Conducts regular product & market research to determine personal loan sales / market penetration potential across regions. Thereafter, H/she develops sales & marketing strategies to leverage opportunities & improve performance.
Reviews and analyses existing product portfolio to identify new cross sell opportunities.
Assesses market competition by comparing the unsecured lending proposition to competitors' products across offerings, process, customer experience and portfolio quality.
Regularly reviews customer feedback, market & consumer trends to uncover new product opportunities across different category and regions, disseminates identified insights in a timely manner for execution.
Identifies new market opportunities, and facilitate collaboration with Regional Managers, Branch Managers & Retail Analysts appropriately to ensure these are fully leveraged to grow sales and volume.
Carry out competitive analysis benchmarking against Banks and FinTech’s

Educational Qualification and Experience

First Degree in any related field.
Master's and/or other professional qualification will be an added advantage.
Minimum of 7 years work experience

Knowledge & Skills Required:

Utilizes market research to identify customer needs/trends and opportunities for new product innovation and product enhancements.
Conducts regular product & market research to determine personal loan sales/market penetration potential across regions. Thereafter, H/she develops sales & marketing strategies to leverage opportunities & improve performance.
Implements Bank-wide go-to-market strategy for new personal loan initiatives, working with all relevant departments/stakeholders to drive execution.
Prepares unsecured lending budget and business plans including target sales, volume, marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
Develops and monitors specific sales & marketing campaigns (working with product marketing unit and other relevant teams) to leverage market opportunities that generate new sales/volumes and increase market share.
Accountable for all product metrics as stated within the product policy where applicable (e.g. risk limits, delinquency, compliance requirements, etc.).
Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
Enable technological implementation of loan origination and management systems including defining the scope and overseeing the deployment.
Timely & regular communication on product performance.
Work closely with Risk Management and Compliance unit to monitor and ensure product offerings are in compliance with the bank’s policies and regulatory requirements.
Work with the credit team to design underwriting policy Ensures delinquency management on the unsecured lending loan portfolio in liaison with retail risk management (where applicable).
Work closely with Risk Management and Compliance unit to monitor and ensure product offerings are in compliance with the bank’s policies and regulatory requirements.
Work with the credit team to design an underwriting policy
Ensures delinquency management on the unsecured lending loan portfolio in liaison with retail risk management (where applicable).
Regularly reviews customer feedback, and market & consumer trends to uncover new product opportunities across different categories and regions, and disseminates identified insights in a timely manner for execution.
Identifies new market opportunities, and facilitates collaboration with Regional Managers, Branch Managers & Retail Analysts appropriately to ensure these are fully leveraged to grow sales and volume.
Reviews and analyses existing product portfolios to identify new cross-sell opportunities.
Assesses market competition by comparing the unsecured lending proposition to competitors' products across offerings, processes, customer experience, and portfolio quality.
Carry out competitive analysis benchmarking against Banks and FinTech's.
Develops product sales and marketing strategy (in conjunction with product marketing) to ensure the achievement of product sales and volume budget across all regions.
Timely & regular communication on product/market changes.
Relevant products, market insights & identified opportunities are presented.
Successful execution and monitoring of product marketing campaigns.
Conducts Branch/regional webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of the local operating environment.
Routinely attends Regional/Directorate planning/business review meetings.
Analyses escalated regional sales challenges, proffers alternative solutions, and implements recommendations that ensure the achievement of product performance targets.