Media Planner at Sodium Brand Solutions

Sodium Brand Solutions is a multi-disciplinary team of marketing professionals committed to provide sustainable and profitable brand growth solutions.

We are recruiting to fill the position below:

Job Title: Media Planner

Location: Opebi, Lagos
Employment Type: Full-time

Description

• We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

Responsibilities

• Collect and analyze market data
• Allocate budgets and monitor costs
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
• Evaluate the success of media strategies and campaigns
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more

Requirements

• BSc/BA in Marketing, Business Administration or similar field
• Proven experience as a Media Planner; experience in digital media is preferred
• Broad knowledge of media channels
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools (e.g. GfK MRI, MOAT)

How to Apply
Interest and qualified candidates should send their Application to: gbemisolap@sodiumng.com using the Job Title as the subject of the email

Application Deadline  20th February, 2025.