Marketing Analyst at Madison and Park Limited


NoemDek Limited - Our Sister company, Madison & Park Limited, is a 360-suite marketing agency, focused on driving value by working with our clients across all phases of their marketing life cycle, from strategy development to all areas of execution through a variety of platforms such as advertising and in-trade promotions.

We are recruiting a young, exceptional, detail-oriented, and ambitious individual to fill the position below:

 

 

Job Title: Marketing Analyst

Location: Ikoyi,  Lagos
Employment Type: Full-time

Job Description

  • As a Marketing Analyst at Madison & Park, you will play a pivotal role in optimizing our marketing efforts through data-driven insights.
  • You will work closely with the marketing team to analyze various marketing campaigns, customer behavior, and market trends.
  • Your findings and recommendations will help shape our marketing strategies and drive our business forward.

Key Responsibilities
Data Analysis:

  • Collect and analyze marketing data from various sources to identify trends, patterns, and insights.
  • Develop and maintain dashboards and reports to monitor key performance metrics.
  • Utilize statistical techniques to interpret data and provide actionable recommendations.

Market Research:

  • Conduct market research to identify opportunities and threats in the industry.
  • Stay up-to-date with industry trends and competitive intelligence.
  • Provide insights on market segmentation and customer behavior.

Campaign Optimization:

  • Evaluate the performance of marketing campaigns across different channels (digital, traditional, social media, etc.).
  • Recommend adjustments and improvements to enhance campaign effectiveness.

Customer Analysis:

  • Segment and profile customers to identify high-value target segments.
  • Analyze customer journeys and behavior to improve retention and loyalty.

ROI Analysis:

  • Calculate and report on the return on investment (ROI) for marketing initiatives.
  • Work with the finance team to ensure marketing budgets are effectively allocated.

Reporting and Presentation:

  • Create clear and concise reports and presentations to communicate findings to stakeholders.
  • Collaborate with cross-functional teams to drive data-informed decision-making.

Creative Strategy / Account Management:

  • Responding adequately to client briefs by developing marketing/ advertising strategy and copies for digital, ATL and BTL platforms
  • Collaborating with marketing, business development managers and business unit liaisons to ensure compliance with internal and external guidelines.
  • Managing the creative/BTL process, including invites, BTL plans, architecture layout, etc.
  • Creating opportunities to pitch new accounts and exhibiting a thorough understanding of the business and marketing challenges of key prospects.
  • Coordinating presentations/ pitch approach
  • Providing strategic recommendations to existing or prospective clients to include new customers/audiences, innovative programs, and market research.
  • Developing the big idea and marketing slogans
  • Creating content to support proposals and pitches.
  • Coordinating and supporting PR and media buying/ experimental activities
  • Developing Creative/ experiential plans for clients and organization
  • Preparing event budgets and negotiating with vendor.

Requirements

  • Bachelor's Degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.
  • Excellent communication and presentation skills. Good use of PowerPoint
  • Ability to work independently and as part of a team.
  • Familiarity with marketing automation and CRM systems is a plus.
  • Comfortable travelling Internationally/ Pan Nigeria for work.
  • 2 - 3 years of experience in creative strategy / Client service role in an advertising/ experiential agency.
  • Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI, social media email marketing).
  • Strong analytical thinking and problem-solving skills.

 

 

How to Apply
Interested and qualified candidates should:
Click here to apply