Head of Marketing at Vetsark Limited
Vetsark - The mission of Vetsark is to transform agriculture and health in Africa. Vetsark innovates, develops and implements agriculture and health data collection and analysis projects and contracts in collaboration with governments and private organizations.
We are recruiting to fill the position below:
Job Title: Head of Marketing
Location: Lagos
Employment Type: Full-time
Role Overview
- As the Head of Marketing at Vetsark, you will play a pivotal role in connecting farmers and agribusinesses to markets for their poultry products, including chickens, meat, and eggs.
- You will be responsible for developing market access strategies, building strategic partnerships, and fostering an ecosystem that supports farmers in buying and selling their produce at favorable prices.
Responsibilities
- Market Research and Analysis: Conduct in-depth market research to identify potential market opportunities for farmers' poultry products. Analyze market trends, consumer preferences, and demand to inform market access strategies.
- Business Development: Develop and execute business development plans to establish partnerships with buyers, retailers, processors, and other market actors. Negotiate favorable terms and contracts to ensure a win-win situation for all stakeholders.
- Partnership and Ecosystem Building: Collaborate with the sales and marketing team, product development team, and other departments to foster a collaborative ecosystem that supports market access initiatives.
- Cultural Sensitivity: Understand the cultural context of the communities Vetsark serves to build trust and successful relationships with farmers.
- Value Chain Integration: Collaborate with farmers and agribusinesses to align their poultry production with market demands. Provide guidance on product quality, packaging, and pricing to meet market requirements.
- Customer Relationship Management: Build and maintain strong relationships with farmers, buyers, and other stakeholders in the value chain. Provide support and guidance to farmers in navigating market challenges.
- Training and Capacity Building: Conduct training sessions and workshops for farmers on market access strategies, negotiation skills, and product positioning.
- Data-Driven Decision-Making: Utilize market insights and data analytics to make data-driven decisions regarding market opportunities, pricing, and product positioning.
- Performance Analysis: Monitor and analyze the performance of market access initiatives and campaigns. Provide regular reports on key performance indicators (KPIs) to the management team.
Qualifications and Experience
- Bachelor's Degree in Business Administration, Marketing, Agriculture, or a related field.
- Excellent communication, presentation, and negotiation skills.
- Data-driven mindset, with proficiency in data analysis and market research tools.
- Passion for agricultural development and a commitment to making a positive impact in the sector.
- Proven experience in agriculture value chain development, business development, and marketing preferably in the food and agricultural sector.
- Strong understanding of market dynamics, consumer behaviour, and trends in the agricultural industry.
- Experience in negotiating and managing partnerships with market actors, buyers, and retailers.
- Familiarity with digital marketing strategies, e-commerce platforms, and social media marketing.
How to Apply
Interested and qualified candidates should send their Resume, Cover Letter, and any relevant supporting documents to: [email protected] using the Job Title as the subject of the mail.