Growth Officer at Meristem Securities Limited

Meristem Securities Limited is a leading capital market conglomerate that offers Wealth Management services, Stockbroking services, Registrar services, Trustee services and Investment Banking services to our clients.

We are recruiting to fill the position below:

Job Title: Growth Officer

Location: Lagos
Job type: Full-time
Specialization(s): Consulting / Business Strategy & Planning

Job Summary

• The Growth Analyst role within Meristem is one that is responsible for driving the achievement of revenue enhancement objectives and KPIs
• Achieve growth and retention focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.
• Develop and execute customer acquisition strategies
• Partner with the Data Science and Digital Transformation team to understand customer behavior and inform decisions
• The role holder will require strong analytical skills, innovative thinking and be able to develop and execute strategy effectively.

Duties / Responsibilities

• Support the execution of customer growth and retention strategies through the development of customer engagement plans to ensure the achievement of business growth targets.
• Implement the customer management activities that drive greater engagement with products and services, to drive incremental transaction volume and revenue.
• Identify new areas of opportunity and quickly assess the potential upside of a given opportunity.
• Track customer value KPIs to optimize results.
• Develop promotion proposals including business case for approval from relevant stakeholders
• Create below the line communication campaigns and promotions to drive revenue generation efforts
• Monitor, optimize, and report on marketing and growth metrics
• Internalize and closely monitor the business P&L Income and form insight to support the business in areas to drive revenue and cost reduction
• Execute the Customer Value Management framework to deliver delightful customer experiences and increase our share of customer’s wallet
• Monitor business performance to ensure achievement of set targets through Weekly, Monthly and Quarterly business performance reports
• Execute initiatives to reduce churn and build preventive and win back strategies
• Customer profiling and segmentation based on data and behavior to inform the development of customer engagement plans
• Analysis of customer data to inform the appropriate CVM strategies to adopt
• Analyse customer activity and highlighting trends to inform customer engagement plans
• Measure impact of customer growth and retention initiatives to assess effectiveness of growth & retention strategies and recommend the appropriate action
• Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making
• Effectively present and communicate analysis to the company to drive business decisions
• Analyze the customer journey, identifying factors that impact conversion and retention, and proactively sharing these opportunities broadly within the company, including with your cross-functional peers, teams, and senior leadership
• Identify the most critical KPIs throughout the customer journey and tracking progress
• Creating dashboards, automated reports, and analyses to standardize and operationalize our reporting and insights
• Develop and deploy metrics, frameworks and dashboards for analysis across all portions of the funnel including acquisition channels, engagement, and retention
• Compile and deliver weekly, monthly consumer dashboards to track performance against KPIs
• Assess the impact of growth and retention initiatives to optimize cost-reward of sales and marketing costs as well as effectiveness of the strategy
• Hands-on exploration of data, including customer or market research to understand user behavior across all facets of the customer journey
• Mine and analyze company data sets to identify key levers to accelerate growth.
• Communicate findings to leadership that goes beyond the numbers to facilitate marketing, sales, and product development strategies
• Develop success metrics and track key KPIs for growth experiments, optimizing performance through rapid, iterative tests
• Design frameworks, scorecards, and dashboards to measure business metrics and track high priority initiatives and experiments
• Discover opportunities to remove barriers for adoption, retention, engagement, and/or monetization, and partner cross-functionally to execute initiatives based on findings
• Help execute projects to drive insights that lead to customer, seller, and growth
• Work closely with marketing, design, product, support, to drive marketing and revenue generation campaigns
• Work with cross-functional teams (including Marketing, Product, Engineering, Design) to provide insights and be a crucial player in helping the teams understand growth opportunities
• Work performance marketing team to solve attribution
• Ad Hoc reporting and analysis to support the Senior Leadership team and inform strategic decisions
• Any other assignment as may be assigned by your supervisor

Key Performance Metrics:

• Increase in new customers
• Repeated transactions realised from existing clients
• Product and Service coverage ratio across the Business Units
• Turnaround time on deliverables
• Accuracy of customer, market intelligence and data gathering
• Effectiveness of customer acquisition strategy and implementation
• Project delivery.
• Number of suggested recommendations that impacted sales
• Revenue growth impacted by analysis, strategy and insights
• Accuracy or correctness of reports

Work Experience and Qualifications

• A good University Degree from a reputable University - preferably in Social Sciences, Finance, or Accounting
• 2 - 4 years’ experience on growth, marketing or analytics teams
• 2 - 3 years of experience using data from multiple sources to create actionable insights
• Demonstrated ability and desire to present data and insights clearly and concisely to multiple audiences, including senior leadership
• Deep experience with Analytics tools such as Google Analytics and Amplitude.
• Experience with data visualization and reporting tools (Periscope, Tableau, Looker, Canva, etc.)
• Ability to translate insights from data into actionable outcomes.
• Track record of independent work that meets or exceeds goals against clearly stated objectives.
• A growth mindset and are continually trying to learn.
• Strong Analytical skills
• Critical thinking skills
• Exceptional Excel, SQL, and data analysis skills, including a good grasp of statistics. Python/R is a plus.
• Experience working with Segment and Google Tag Manager.

Skills & Competencies:

• Excellent interpersonal and communication skills
• Excellent prospecting and marketing skills
• Good knowledge of the Capital market and its operations
• Excellent presentation skills
• Display resourcefulness to achieve tasks
• Ability to be flexible and adaptable
• Ability to follow through on tasks and deliverables
• Display strong attention to detail
• Ability to manage cross-functional processes for the development of customer value propositions and how they are positioned to grow and retain customers.
• Ability to leverage data analytics capability into understanding customer behavior and using the outcomes to inform customer growth and retention initiatives and product enhancements.
• Must possess good selling skills
• Strong quantitative and analytical skills
• Results orientated
• Problem-solving
• Strong numerical skills
• Display strong research skills
• Self-learner with the ability to acquire the knowledge required to complete tasks
• Good appreciation of major industry and regulatory trends and challenges

Skills / Knowledge:

• Fluent in the full spectrum of Customer Value Management (CVM) systems.
• Ability to use imagination and new ideas to solutions.
• Good knowledge of the Capital market and its operations
• Excellent presentation skills
• Must possess good selling skills
• Strong quantitative and analytical skills
• Can formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems. Ability to define appropriate measurements for growth
• Good understanding of consumer psychology
• Excellent interpersonal and communication skills
• Excellent prospecting and marketing skills

Attributes:
Leadership:

• Ability to influence others to do what is to be done.
• Must be fair, goal oriented, responsible and aggressive
• Must be able to evaluate others
• Must be charismatic
• Must be socially present

Proactive decision-maker:

• Ability to look beyond the obvious/routine
• Ability to question assumptions
• Ability to proactively measure performance
• Ability to see what others cannot see
• Ability to seek a richer set of alternatives

Risk taker:

• Sound ethics and integrity
• Must have high sense of integrity, accountability, and dependability
• Must uphold high ethical standard i.e., know and stick to all capital market rules as contained in Regulatory rules & code of ethics guiding operations in the industry.

Job Interactions:
Internal:

• Business Units
• Information Technology
• Digital
• Customer Acquisition and Retention
• Customer Relationship Management

External:

• Business Partners.

How to Apply
Interested and qualified candidates should:
Click here to apply