Digital Marketing Officer at Transnational Academic Group

⏲ Oct 5, 2023, 7:37 PM
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Transnational Academic Group is owned and operated by a group that focuses on building value across three major business verticals including media, education, and information technology. The Group includes, among other interests, Global Institute Middle East FZ. LLC, CNBC Africa, Forbes Africa, Tech One Global, and SAMAA TV. Our goal is to provide contextually relevant world-class post secondary and professional education to students and organisations in Africa and the Middle East. At TAG, we develop the people who develop nations. Our Partners: Established in 2013 in partnership with Lancaster University, TAG West Africa operates Lancaster University Ghana. TAG Middle East - in partnership with Curtin University - established Curtin University Dubai in 2017, and Murdoch University Dubai in 2008.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Lagos
Employment Type: Full-time
Department: Recruitment & Admissions
Reports directly to (Line manager): Recruitment & Admissions Office Manager.
Reports Functionally to: Marketing manager.

Job Summary

We are seeking a highly motivated and creative Digital Marketing Officer to join our team. The Digital Marketing Officer will be responsible for planning and executing digital marketing campaigns, managing our online presence, and analyzing data to drive improvements in our digital marketing strategies.
The ideal candidate is passionate about digital marketing, stays up to date with the latest industry trends, and possesses strong analytical and creative skills.

Key Responsibilities
Digital Campaign Management:

Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and online advertising.
Monitor campaign performance, optimize ad spend, and maximize ROI.
Create engaging and persuasive content for digital marketing materials.

Social Media Management for TAG College & TAGMyFuture

Manage and maintain social media profiles and presence for TAG College & TAGMyFuture
Create and curate relevant content for social media platforms.
Engage with the online community, respond to comments, and build a strong online brand presence.

Website Management:

Ensure the company website is up to date with fresh and relevant content.
Collaborate with web developers to improve website functionality and user experience.
Monitor website traffic and user behavior, making data-driven recommendations for improvements.

SEO and SEM:

Optimize website content for search engines (SEO) to improve organic search rankings.
Manage pay-per-click (PPC) advertising campaigns to drive traffic and conversions.
Conduct keyword research and competitor analysis.

Analytics and Reporting:

Track and analyze key performance metrics to evaluate the effectiveness of digital marketing efforts.
Prepare regular reports and present findings to the marketing team and management.
Use data insights to make informed decisions and adjust strategies accordingly.

Digital Advertising:

Manage online advertising campaigns on platforms like Google Ads and social media advertising.
Monitor ad budgets, analyze results, and adjust strategies for optimal performance.

Content Creation:

Develop creative and engaging content for blog posts, social media, email marketing, and other digital channels.
Collaborate with graphic designers, video producers, and writers to produce multimedia content.

Qualifications

Bachelor's Degree in Marketing, Digital Marketing, or a related field.
Proven experience in digital marketing, including SEO, SEM, social media management, and email marketing.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
Strong written and verbal communication skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creativity and a strong sense of design and aesthetics.
Familiarity with content management systems (CMS) and website analytics tools.
Certification in digital marketing is a plus.

Key Competencies:

Digital marketing strategy development and execution.
Content creation and copywriting skills.
Strong project management and organizational abilities.
Adaptability and ability to stay current with digital marketing trends.
Problem-solving and critical-thinking skills.
Excellent teamwork and collaboration skills.
Strong attention to detail and time management.

Other Duties:

Perform other tasks as and when required.

Reporting Requirements:

Post-campaign follow-up communications and ROI reporting
Reporting on campaigns, ROI and industry best practises
Weekly Marketing & PR updates with Line Manager
Submit monthly Digital Marketing report.
Submit quarterly Digital Marketing report for Board Pack.

Key Performance Indicators (KPI’s)/ Performance Assessment Criteria
Your performance as Digital Marketing Officer will be assessed in consideration of the following benchmarks:

Your contributions to the overall target for Recruitment & Admissions as we as Marketing department.
Achievement of individual targets for the period.
Evidence of continuous improvement in Digital Marketing processes and procedures.
Execution of assigned duties within timelines, while ensuring quality standards are always maintained.
Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders.

Communication Skills Required:

Excellent written and oral communication and negotiation skills.
Excellent influencing skills and the ability to communicate with credibility, tact, and diplomacy internally and externally.
Excellent report writing skills.
Excellent presentation skills.

Initiative and Problem-Solving Skills Required:

Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions.

IT Skills Required: