Digital Marketing Executive Job in a Lagos based Training Academy

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A Lagos based Training Academy, is recruiting suitably qualified candidates to fill the position below:


Job Title: Digital Marketing Executive

Ref No: DME - 002
Location: Lagos
Job Type: Full time/Permanent

Purpose

• A Lagos based training academy is in search of a professional Digital Marketing Executive to ensure the effective development and marketing of her services and campaigns.
• You will market and coordinate large scale training programs.

Duties and Responsibilities

• Creating and uploading images for the organization's website
• Writing and dispatching email marketing campaigns
• Providing accurate reports and analysis to the management to demonstrate effective return on investment (ROI)
• Contributing to company and industry blogs and managing e-communications
• Assisting with paid media including liaising with digital advertising agencies developing and integrating content marketing strategies
• The Digital marketing executive will be involved in managing the organization’s multi-channel communication strategies.
• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forum
• Designing website banners and assisting with web visuals
• Communicating with clients, affiliate networks and affiliate partners conducting key word research and web statistics reporting
• Contributing to social media engagement and brand awareness campaigns using web analytics software to monitor performance of the company's website and make recommendations for improvement

Key Competencies include:

• Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Linkedln, Facebook, Twitter and YouTube.
• Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
• Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
• Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.

Desirable Skills/Experience:

• The ability and desire to sell
• The skills to work both independently and as part of a team
• The capability to flourish in a competitive environment
• A good level of numeracy
• High creativity skill
• Excellent communication and interpersonal skills
• A positive, confident and determined approach
• Resilience and the ability to cope with rejection
• A high degree of self-motivation and ambition

Essential Requirements
A minimum of B.Sc/HND holders with Second Class Lower/Upper Credit in the following disciplines:

• Advertising;
• IT or Computer Science;
• Marketing;
• Psychology.
• Business or management;
• Communications;

Age:

• 25 years but not more than 35 years.

How to Apply
Interested and qualified candidate should send their application letter and CV's to: [email protected] use the position and reference No. as subject on the mail. CV's without reference will not be attended to.

Note: Only shortlisted candidates will be contacted

Application Deadline  26th November, 2015

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