Digital Marketer - Edtech at Adelphi Innovation Consulting
Adelphi Innovation Consulting is an innovation consulting company, also works with clients to recruit quality talent for product development and marketing teams. We are an innovative Edutech enterprise, dedicated to revolutionizing education through cutting-edge solutions. We are a pioneering Edutech startup committed to reshaping vocational skills training in formal and informal educational settings using technology.
We are recruiting to fill the position below:
Job Title: Digital Marketer - Edtech
Location: Abuja (FCT)
Employment Type: Contract
Background
- Our product team is carrying out a comprehensive evaluation and enhancement of its core product/platform. We recognize the pivotal role a proficient Digital Marketer can play in ensuring the success of this endeavor.
- The selected Digital Marketer will collaborate closely with the rest of the product development team for engagement, customer acquisition, and retention
Role Description
- As a Digital Marketer at you will play a critical role in developing and implementing digital marketing strategies to drive user acquisition, engagement, and retention. You will have the opportunity to work on exciting projects that have a direct impact on the growth and success of our learning and assessment platform.
Responsibilities
- Develop and execute digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- Create compelling and engaging content for digital platforms, including website, blog, social media, and email newsletters.
- Conduct keyword research and optimize website content to improve search engine rankings and organic traffic.
- Monitor and analyze campaign performance metrics, identify trends and insights, and make data-driven recommendations for optimization and improvement.
- Collaborate with cross-functional teams, including product management, design, and content, to ensure alignment and integration of marketing initiatives.
- Manage social media accounts and communities, including content planning, posting, engagement, and analysis.
- Stay updated on industry trends and best practices in digital marketing, and proactively identify opportunities for innovation and experimentation.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a strong track record of executing successful campaigns and driving measurable results.
- Strong analytical skills and ability to interpret data to inform decision-making and optimize campaign performance.
- Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
- Ability to work independently as well as collaboratively in a fast-paced and dynamic startup environment.
- Proficiency in digital marketing tools and platforms, including social media management and email marketing software, Google Analytics, & SEO tools.
- Excellent writing and communication skills, with the ability to create compelling content for digital channels.
Salary
How to Apply
Interested and qualified candidate should send their Applications to: [email protected] using the Job Title as the subject of the mail.
Application Deadline 9th August, 2024.
Note
The application should contain:
- CV (Resume)
- Cover letter highlighting the following
- Relevant experience in Business Development & Marketing
- Key contributions/achievements in prior similar roles.
- Approach to Business Development & Marketing as well as strategies for success.
- Late submissions may not be considered.
Selection Process:
- Applications will be evaluated based on the outlined criteria, and shortlisted individuals will be contacted for further discussions or presentations, no more than 1 week from the submission deadline