DEQNA International Limited recruitment for a Digital Marketing Officer

⏲ Jun 30, 2017, 7:30 PM
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DEQNA International Limited is an upstart high-ended business support solutions and services provider, idea generation and incubation center, concept design, product development, and management company, with a focus on ICT driven and oriented products and services. We are recruiting to fill the position below:

Job Title: Digital Marketing Officer Location: Lagos Job level: Entry level Employment type: Full time Job Description

Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company. Evaluating company’s research programme, market conditions and competitor data.

Summary of Job Function

Art/Creative
Marketing
Advertising

Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Maintaining our social media presence.
Measuring and reporting on the performance of all digital marketing campaigns
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.

Requirements

B.Sc or Higher National Diploma (HND) in Social Sciences.
Certificate of proficiency in Digital Media or any relevant field
Proven two years working experience in digital marketing
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments