Category Customer Shopper Marketing Manager at TG Arla Dairy Products Limited

⏲ Jul 3, 2024, 6:57 AM
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Arla Foods is a dairy cooperative, owned by over 13,500 farmers. Our philosophy of producing natural, healthy and high quality dairy products for Nigerian consumers dates back to the 1880s when dairy farmers in Denmark and Sweden joined forces with one common goal – to produce and provide the best dairy products.

We are recruiting to fill the position below:

Job Title: Category Customer Shopper Marketing Manager

Job Ref.: 92956
Location: Lagos
Job Function: Marketing

Description

Are you a commercial category leader with a passion for nurturing customer relationships to unlock category growth?
Are you an inspiring leader of people who will galvanise a team behind unlocking category growth for your customers and making a positive impact across the organisation?
Do you want to develop your career with a global and dynamic FMCG company?
This is a pivotal role that will ensure Arla’s growth plans and initiatives are converted into brilliant execution that drives growth, positively impacts shopper behaviours and continues to build our Dairy credentials within the industry.
Your task is to support customers in finding the growth they need aligned with Arla’s strategic direction.

About the Role

This role is based within the region in West Africa.
As the Category Customer Shopper Marketing (CCSM) Manager, you will be the “voice of the customer/shopper” and the local commercial teams in West Africa.
You will collaborate closely with the Regional, Local Marketing teams & other relevant stakeholders to secure excellent commercial executions. Your insights into consumer behaviour, market trends, and category dynamics will be instrumental in delivering impactful results.

Key Responsibilities

Develop consumer centric growth strategies. Combine market, shopper and consumer insights to identify growth opportunities and execute these in close cooperation with in-market teams.
Develop channel strategies (Foodservice, Traditional, Modern trade & other alternate channels). Lead development and implementation in accordance with local market needs
Drive the objective of being the “Centre of Excellence” for the region by delivering on “insights to action” and creating world class enablers / comprehensive shopper marketing toolkits covering the full “path to purchase” for our shoppers across different channels. Toolkits are meant to be “Plug N Play” for local markets speedy production and flawless execution.
Actively drive and deliver annual business plans together with local markets, to deliver strong growth agenda. Develop annual category calendar plans and ensure monthly updates and alignment between regional / local teams to deliver the best ROI for our campaigns.
Support local markets in their JBP meetings with top customers by creating compact category growth story that highlights our dairy expertise/captainship and creates a win-win proposition with top retailer partners.
Build Customer and shopper marketing capabilities across the markets
Develop commercial propositions for key NPDs/MROs and be the voice of CCSM early in the innovation process
Drive initiatives to optimize trade and BTL marketing investments
Create regional synergies by identifying and sharing across the region best practices from different markets to benefit from and replicate
Lead perfect store program from regional perspective by creating regional templates/tools for localisation and adaptations to fix Trade fundamentals. All developed tools should capture shopper insights, address channels dynamics and de-liver on our brands growth priorities
Perform other tasks as required within the Marketing function

Qualifications & Experience Required

Minimum of Bachelor's Degree in any Discipline. MBA is an added advantage
Minimum 10 years Brand building experience in FMCG. Experience in Dairy is an added advantage
Experience working on Strategy & execution
Experience working in multiple team, multicultural environment with cross-border collaboration
Fully conversant with Kantar/Nielsen/Euromonitor, etc
Channel and retail understanding

Key Skills:

Curious by nature and applies this to shopper/category understanding
Commercially Astute – Full appreciation of retailer commercial challenges and business commercial challenges and able to navigate through them
Operational working knowledge of category & shopper vision & strategy, category insights into action, route to market and channel, customer planning, promotion management and passionate selling
Strategic thinker, but passionate about getting into details
Process thinker and experienced in optimizing existing processes and creating new ones
Relationship Builder – can build a rapport quickly and maintain it and comfortable independently managing stakeholders at all levels
Inspires confidence – trusted to get on with the job and thrives with challenges
Shopper and Category Obsessed – Genuine passion for understanding the shopper and using this understanding to drive a competitive advantage
Category management and execution expert
Strong commercial acumen
Fluency in English. French is an added advantage