Brand Manager - Nigeria at LVMH Group


LVMH Group, created in 1987, today comprises more than 75 exceptional Maisons, each of which creates high-quality products. It is the only group present in all five major sectors of the luxury market:  Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. LVMH currently employs over 213,000 people across the world and reported sales of 86.2 billion euros in 2023.

We are recruiting to fill the position below:

 

Job Title: Brand Manager - Nigeria

Reference No.: MHADME00014
Location: Lagos, Nigeria
Contract type: Permanent Job
Business group: Wines & Spirits
Function: Marketing

Responsibilities

  • The Brand Manager builds the marketing strategic plans with the Head of Marketing.
  • He / She works in collaboration with the Maisons, the other departments and external providers to develop and execute local brand strategy in line with global best practice and local requirements.
  • This role reports to the Marketing Director, Nigeria.
  • Develop and implement full Brand Plan for the brands in line with company & Maison’s guidelines
  • Align & run Budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control
  • Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform     through close collaboration with Communication, Trade marketing & Sales departments. Post campaign evaluation and feedback
  • Monitor the market on the regular basis; Internal Sales analysis by brand, by channel/by region
  • Regular communication with Maison’s on operational matters: updated brand activation plan/calendar, coordinate Maison’s   visit (organizational part); Gain best practices through knowledge of MH Europe, Maison
  • Participate in organizing VIC dinners; post evaluation
  • Monitor & constant tracking of POSM stock; Optimal allocation
  • Good team work on the daily basis; Generate ideas & out of box thinking
  • Support ‘Brand Activation Calendar’ & responsible for its excellent execution; by monthly presentation update to Sales, communication & Trade marketing team
  • Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies
  • Develop detailed New product launch plan: Event & PR, on trade – off trade activation
  • Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation and value proposition) to the   sales team of the     distributor

Requirements
Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business Administration or related field. MBA is a plus.

Professional experience:

  • Minimum 5 years' experience as a Brand Manager
  • Strong understanding of marketing principles and brand Management
  • Good Understanding/Experience of Commercial and Trade Marketing

Technical & management skills:

  • Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.

Personal & Interpersonal Skills:

  • Creative and Digitally Savvy
  • Excellent analytical, mathematical, and creative problem-solving skills
  • Ability to effectively prioritize and execute tasks while under pressure
  • Strong customer service orientation
  • Experience working in a team-oriented, collaborative environment
  • Excellent listening, interpersonal, written, and oral communication skills
  • Logical and efficient, with keen attention to detail
  • Highly self-motivated

Languages:

  • English fluent, French as a plus

 

How to Apply
Interested and qualified candidates should:
Click here to apply