Brand Manager Job Vacancy in an FMCG Conglomerate in Lagos
Best Search Recruitment Limited - Our client is a FMCG conglomerate,
looking to bring on board a brand manager for the house hold product
subsidiary of the conglomerate.
We are recruiting to fill the position of:
Job Title: Brand Manager
Location: Lagos
Reporting To: Marketing Manager
Job Purpose/Scope
- To undertake the day-to-day and medium term strategic marketing
of the company brands in order to achieve growth-, profit- and marketing
objectives, within a three year planning horizon
Key Responsibilities
1.) Develops short and medium term marketing plans by:
- Utilising processes and formats as formulated in the Marketing Way.
- Liaising with aligned agencies and internal customers such as Sales and Category Teams to elicit constructive input
- Thoroughly evaluating the current brand situation and developing
proposals to counter potential threats and capitalise on potential
opportunities.
- Drawing up a formal brand plan for approval by Marketing Director and General Manager
2.) Manages the marketing mix by:
- Initiating and co-ordinating the processes of advertising
development, promotions, packaging development and other marketing
activities laid out in the brand plan, within the framework of the
Marketing Way Programme.
3.) Exercises control over the marketing process by:
- Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
- Monitoring and controlling current and future performance
criteria such as sales units, sales value, marketing expenditure and
profit from sales.
- Developing an accurate monthly forecast for each SKU within the parameters of the company processes.
4.) Progress new product development by:
- Collaborating with Category Teams, external and internal customers in order to identify potential new product opportunities
- Presenting for approval a formal evaluation of the new product opportunity.
- Managing and co-ordinating cross-functional activities required to launch product.
5.) Liaises with Sales Management by:
- Monitoring sales performance and collaborating with Sales
Management in developing plans that will ensure brand performance in
line with agreed budgets.
- Discussing future promotional and other marketing activities and opportunities.
- Providing adequate marketing support and information to achieve maximum listings for new products.
6.) Liaises with aligned advertising and promotional agencies by:
- Providing detailed written briefs & reverts for all activities undertaken.
- Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity.
Qualifications, Experience
- Relevant Degree Qualification
- Minimum of 5 years experience in FMCG, Brand Management.
Competencies:
- Understanding of general business and marketing conditions
within Nigeria to successfully co-ordinate and facilitate strategies
within these constraints.
- Technical knowledge of the advertising, media and marketing research disciplines.
- Sound financial, strategic planning and project management skills required
- Insight into and understanding of consumer attitudes, behavior and motivations
How to Apply
Interested and qualified candidates should forward their resume/CV's to:
[email protected]
Application Deadline 5th September, 2015.