Marketing Questions and Answers
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Which of the following pricing strategies is used by wholesalers of industrial goods?
Penetration pricing
Cost-plus pricing
Demand based pricing
Haggling pricing
Correct answer is B
The pricing strategy commonly used by wholesalers of industrial goods is cost-plus pricing. Cost-plus pricing involves determining the selling price of a product by adding a markup percentage to the cost of production or acquisition. In the case of wholesalers, they typically purchase goods in bulk from manufacturers or suppliers and then resell them to retailers or other businesses. To establish the selling price, wholesalers consider the cost of acquiring the goods, including transportation, storage, and any additional costs incurred, and add a markup percentage to cover their desired profit margin. Cost-plus pricing is a straightforward and commonly used method for wholesalers to set prices and ensure they generate a reasonable profit.
Use the information above to answer this question
The part represented by the letter Z is the
brand
copyright
package
label
Correct answer is C
The part labelled Z is package. In marketing, a package refers to the physical container or wrapping that holds a product. It includes the design, materials, and functionality of the container, as well as any labeling or branding elements. The package plays a crucial role in attracting consumers, communicating the product's value proposition, and protecting the product during storage and transportation.
Use the information above to answer this question
The inscription V-Cough on the product is an example of a
patent
brand name
copyright
trademark
Correct answer is B
The inscription "V-Cough" on the product is an example of a brand name.
The document that shows the details of goods being transported is the
bill of exchange
invoice
waybill
Certificate of Origin
Correct answer is C
No explanation has been provided for this answer.
Which of the following distribution channels would be used to sell tractors and cranes?
Producer>Agent>Consumer
Producer>Agent>Retailer>Consumers
Producer>Agent>Wholesaler>Retailer>Consumer
Producer>Agent>Wholesaler>Consumer
Correct answer is A
No explanation has been provided for this answer.
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