Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

26.

Which of the following items is an example of primary product?

A.

Cotton

B.

Head tie

C.

Shirt

D.

Handkerchief

Correct answer is A

Primary product are natural raw materials, it include: crude oil, coal, iron ore, agricultural products such as wheat, cotton, coffee beans etc.

27.

An activity performed in a warehouse is

A.

production of goods

B.

sorting and labelling

C.

purchasing of raw materials

D.

repairs and maintenance

Correct answer is B

An activity performed in a warehouse is sorting and labelling. Warehouses are facilities where goods are stored, managed, and organized. Sorting and labelling involve the process of categorizing and arranging products based on specific criteria, such as product type, size, SKU (stock keeping unit) number, or destination. This activity helps facilitate efficient inventory management and retrieval of goods within the warehouse. By properly sorting and labelling products, warehouse personnel can quickly locate and retrieve specific items when needed, ensuring smooth operations and timely order fulfillment. Sorting and labelling are crucial tasks in maintaining an organized and efficient warehouse environment.

28.

Which of the following factors is not a price determinant?

A.

Consumer's culture

B.

Level of demand

C.

Cost of production

D.

Competitior's prices

Correct answer is A

The factor that is not a price determinant among the given options is the consumer's culture. While the cost of production, competitor's prices, and the level of demand are all factors that can influence pricing decisions, the consumer's culture is not typically considered a direct determinant of price. Consumer culture refers to the beliefs, values, attitudes, and behaviors of a particular group of consumers, which can influence their purchasing decisions and preferences. However, it is not directly tied to the determination of prices in a market.

29.

The last stage in the buying decision process is the

A.

information search

B.

purchase decision

C.

post-purchase behaviour

D.

evaluation of alternatives

Correct answer is C

The last stage in the buying decision process is the post-purchase behavior. After making the purchase decision, consumers engage in post-purchase behavior, which involves evaluating their purchase and deciding whether they are satisfied or dissatisfied with the product or service. This evaluation is based on factors such as performance, quality, value for money, and how well the product or service meets their needs and expectations. The post-purchase behavior can influence future buying decisions and customer loyalty.

30.

The proces of bringing products to the attention of prospective customers is

A.

promotion

B.

distribution

C.

labelling

D.

branding

Correct answer is A

Promotion mix deals with the communication aspect. The purpose is to make the goods and services known to prospective customers, i.e creation of awareness.


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WAEC