WAEC Marketing Past Questions & Answers - Page 61

301.

An activity in marketing research process is_____

A.

Decision making

B.

Marketing testing

C.

Information gathering

D.

Product testing

Correct answer is C

No explanation has been provided for this answer.

302.

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____

A.

Personal selling

B.

Marketing

C.

Public relations

D.

Advertising

Correct answer is D

No explanation has been provided for this answer.

303.

Which of the following distribution channels is suitable for the sale of cosmetics?

A.

Producer + Consumer

B.

Producer +Wholesaler + Consumer

C.

Producer + Wholesaler + Retailer + Wholesaler

D.

Producer + Agent + Consumer

Correct answer is C

No explanation has been provided for this answer.

304.

The systematic design,collection,analysis and reporting of data for decision making is marketing_____

A.

Planning

B.

Strategy

C.

Audit

D.

Research

Correct answer is D

No explanation has been provided for this answer.

305.

The furniture purchased by a company for office use is an example of_____

A.

Convenience product

B.

Consumer product

C.

Shopping product

D.

Specialty product

Correct answer is C

No explanation has been provided for this answer.