WAEC Marketing Past Questions & Answers - Page 58

286.

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

A.

Personal selling

B.

Prospecting

C.

Direct selling

D.

Merchandising

Correct answer is C

No explanation has been provided for this answer.

287.

Which of the following factors is not considered while locating a market outlet?

A.

Availability of facilities

B.

Economic trends

C.

Capital availability

D.

Sources of supply

Correct answer is B

No explanation has been provided for this answer.

288.

Branding in marketing means?

A.

Packing a product for sale

B.

Giving unique name to a product

C.

Using another company's name

D.

Classifying products into groups

Correct answer is B

No explanation has been provided for this answer.

289.

An arrangement whereby a company's name and trademark are used by a foreign company is____

A.

Licensing

B.

Franchising

C.

Joint venture

D.

Strategic alliance

Correct answer is A

No explanation has been provided for this answer.

290.

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____

A.

Transportation

B.

Advertising

C.

Distribution

D.

Market

Correct answer is C

No explanation has been provided for this answer.