WAEC Marketing Past Questions & Answers - Page 57

281.

The route trough which products flows from the producer to the ultimate consumers is_____

A.

Marketing intermediary

B.

Distribution channel

C.

Merchandizing

D.

Transportation

Correct answer is B

No explanation has been provided for this answer.

282.

The channel member that sells in small quantities to customers is____

A.

An agent

B.

A broker

C.

A retailer

D.

A wholesaler

Correct answer is C

No explanation has been provided for this answer.

284.

A reason why e-marketing is important is that it____

A.

Provides avenue for immediate inspection of products

B.

Offers unsolicited messages to customers

C.

Demonstrates practical use of products

D.

Offers unlimited access to customers

Correct answer is D

No explanation has been provided for this answer.

285.

An individual who buys goods for personal consumption is an example of_____

A.

Organisational market

B.

Industrial market

C.

Consumer market

D.

Reseller market

Correct answer is C

No explanation has been provided for this answer.